Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Does not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: cool red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deep brown w/ sienna undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deeper brown w/ red undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5.99 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly lighterNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $41 moreMatches: Same matte finishBoth claim a blurring effectBoth claim transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines
Retailer shade note: D4.5 - Deep with neutral undertone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly deeperBuildable rather than medium coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily skin
Retailer shade note: deep with cool red undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $28.50 moreMatches: Similar undertone (neutral vs cool)Same matte finishClaims a skin-like finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $28 moreMatches: Same cool undertoneSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $36 moreMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Very deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.99 moreMatches: Very close colourSame cool undertoneBoth claim not settling into lines
Differences: Radiant rather than matte finishBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 58% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSUlta Beauty(product price)Costs $25 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $28 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $44 moreMatches: Same matte finishSame medium coverageBoth claim transfer resistance
Differences: Slightly warmer undertoneNo blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $41 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: D4.5 - deep with neutral undertone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $28.50 moreMatches: Same matte finishClaims a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $50 moreMatches: Same matte finishSame medium coverageBoth claim transfer resistance
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: very dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta BeautyCosts $7 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)Costs $41 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly deeperNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily skin
Retailer shade note: deep rosy
Medium confidence· Digital match
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Neutral rather than cool undertoneLight rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraSephoraCosts $28 moreMatches: Same matte finishBoth claim transfer resistanceBoth claim not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for deep neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $37.50 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35 moreMatches: Same cool undertoneBoth claim 12-hour wearBoth claim not settling into lines
Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $7.49 moreMatches: Same cool undertoneClaims a skin-like finish
Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Target$10.99View at TargetWalmart$12.97View at WalmartUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVS
Walgreens$21.99View at WalgreensShowing 12 of 29 matches
The closest shade to NYX Professional Makeup Bare With Me Blur Tint Foundation 19: Deep Golden (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Mocha
$12
6C1
$34
57N rich
17 Deep
$36
Deep 6C
$31
065 Coffee
$10.99
W10.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Deep 560 C, against NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Deep 560 C.
13 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 6C Macchiato, against NYX Professional Makeup Bare With Me Blur Tint Foundation in 19: Deep Golden. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 6C Macchiato.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Deep 560 C
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation 6C Macchiato
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
