Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $14 at Ulta Beauty · lowest price $10.99 at Target
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Target$10.99View at Target
Walmart$12.97View at WalmartUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $24 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Does not claim not settling into lines
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: cool red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $40 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deeper brown w/ red undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly lighterNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: extra deep with cool red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta BeautyCosts $4.99 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $28 moreMatches: Same cool undertoneSame matte finishBoth claim transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $36 moreMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: Very deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines
Close colour · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: deepest with cool brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $33 moreMatches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim transfer resistanceDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 42% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: rich cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $4.99 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly deeperNo blurring effect claimedContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty$1.01 less (7%)Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $32.90 moreMatches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperBuildable rather than medium coverageDoes not claim transfer resistance
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish
Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Rich with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $25 moreMatches: Same cool undertoneSame matte finishBoth claim transfer resistance
Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: very deep with brick red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $31 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyWalmart$5.02 less (36%)Matches: Similar undertone (neutral vs cool)Same matte finish
Differences: Buildable rather than medium coverageNo blurring effect claimedNo long-wear claim
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$15.99View at TargetSephoraCosts $28 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $38 moreMatches: Same matte finishSame medium coverageBoth claim transfer resistance
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: deepest with neutral rich-brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta BeautyCosts $7 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetSephoraCosts $28 moreMatches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear
Differences: Noticeably different swatch colourSlightly lighterSlightly warmer undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyWalmart$2.03 less (14%)Matches: Similar undertone (neutral vs cool)Same matte finish
Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartWalgreens$13.49View at WalgreensUlta Beauty(product price)Costs $37.50 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterNatural rather than matte finishLight rather than medium coverage
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: Pink
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35 moreMatches: Same cool undertoneBoth claim 12-hour wearBoth claim not settling into lines
Differences: Natural rather than matte finishLight rather than medium coverageNo blurring effect claimed
Slight colour difference · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$0.01 less (0%)Matches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 47% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1.99 moreMatches: Same matte finishBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $42 moreMatches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: very deep with red golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyCVSCosts $3.99 moreMatches: Similar undertone (neutral vs cool)Both claim not settling into linesBoth claim a lightweight feel
Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
CVS$17.99View at CVSUlta Beauty(product price)Costs $4.99 moreMatches: Both claim transfer resistanceClaims colour stabilityBoth claim a lightweight feel
Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $34 moreMatches: Similar undertone (neutral vs cool)Both claim a blurring effectAdds SPF 40
Differences: Radiant rather than matte finishLight rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: Very deep with neutral cool undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to NYX Professional Makeup Bare With Me Blur Tint Foundation 20: Deep Bronze (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Mocha
$12
Anise 11.5
$39
065 Coffee
$10.99
57N rich
$32
Deep 6C
$31
17 Deep
$36
W10.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich, against NYX Professional Makeup Bare With Me Blur Tint Foundation in 20: Deep Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich.
4 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Cushion Foundation in 384 Neutral, against NYX Professional Makeup Bare With Me Blur Tint Foundation in 20: Deep Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 384 Neutral.
10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
CoverGirl Simply Ageless Skin Perfector Essence Foundation Rich
Ulta BeautyYour shade $14 at Ulta Beauty · lowest price $10.99 at Target
L'Oréal Paris Infallible Cushion Foundation 384 Neutral
Ulta BeautyYour shade $14 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
