Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $22 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Very Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $12 moreMatches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Radiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: light with cool beige undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Full rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Very Fair, Cool Pink
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$1.01 less (8%)Matches: Same natural finishBoth claim a lightweight feel
Differences: No skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural finish
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautyUlta BeautyCosts $24 moreMatches: Very close colourBoth claim a skin-like finishClaims 16-hour wear
Differences: Radiant rather than natural finishMedium-full rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Medium-full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: fairest with pink/neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very fair with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Radiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: light with neutral golden undertones
Medium confidence· Digital match
Rare Beauty Liquid Touch Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $4.99 moreMatches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$16.99View at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: Fair, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: No skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: No skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: fairest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Claims long-wearingBoth claim not settling into linesBoth claim a lightweight feel
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Concealer for Dewy Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $20 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: light medium with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $18 moreMatches: Near-identical swatch colourClaims long-wearingBoth claim not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for light skin w/ cool peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $24 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: M0 - Medium with cool undertones
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: M0 - medium with cool undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same natural finishSame medium coverageClaims 16-hour wear
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.99 moreMatches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4.99 moreMatches: Both claim a skin-like finishClaims long-wearingBoth claim not settling into lines
Differences: Radiant rather than natural finishContains drying alcohol
Close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: very light with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: L2.2 - light with warm undertones
Medium confidence· Digital match
NARS Radiant Creamy Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair (Very fair) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
02: Fair
$14
312
$11.19
Light
$21.49
Ivory 115
$11.99
13 La Cienega
$32
1N2 Vanille
$54
16N Fair-Light Neutral
$42
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Natural Finish Concealer in 015 Light, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Natural Finish Concealer in 015 Light.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Future Fluid Longwear Hydrating Concealer in 2C.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Maybelline Fit Me Natural Finish Concealer 015 Light
Ulta BeautyYour shade $12 at Ulta Beauty
Milk Makeup Future Fluid Longwear Hydrating Concealer 2C
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
