Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12 at Ulta Beauty
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Light Medium, Warm Golden
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$1.01 less (8%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: No skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $18 moreMatches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly deeperBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Milk Makeup Future Fluid Longwear Hydrating Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)$1.01 less (8%)Matches: Very close colourSame natural finishBoth claim a lightweight feel
Differences: No skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural finish
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Low confidence· Digital match
Maybelline Fit Me Natural Finish Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.99 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same natural finishSame medium coverageClaims 16-hour wear
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $22 moreMatches: Same natural finishSame medium coverageClaims 16-hour wear
Differences: Slightly deeperNo skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed
Retailer shade note: light to medium with warm red undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with warm peach undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $24 moreMatches: Near-identical swatch colourBoth claim a skin-like finishClaims 16-hour wear
Differences: Radiant rather than natural finishMedium-full rather than medium coverageDoes not claim not settling into lines
Looks identical · Radiant · Medium-full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Medium-full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: medium with yellow/neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: medium skin tones with golden undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraUlta Beauty$4 less (33%)Matches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Satin rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Satin · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Satin rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephoraCosts $22 moreMatches: Same natural finishSame medium coverageClaims 16-hour wear
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: light peach with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: Medium, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Very close colourBoth claim a skin-like finishClaims 16-hour wear
Differences: Radiant rather than natural finishMedium-full rather than medium coverageDoes not claim not settling into lines
Very close colour · Radiant · Medium-full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Medium-full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: medium with neutral/pink undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Full rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Light Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Full rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: Light Medium, Neutral
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (33%)Matches: Very close colourClaims long-wearingBoth claim not settling into lines
Differences: Satin rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Satin · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Satin rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: deep with golden rich undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Super Creamy + Brightening Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $24 moreMatches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeperRadiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: tan with a peach undertone
Medium confidence· Digital match
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: Medium, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly lighterFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage
Retailer shade note: Light, Warm Peach
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourClaims a blurring effectClaims 36-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: No skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better All-Over Concealer + Eraser
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: Medium, Warm Golden
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Same natural finishClaims 24-hour wearClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with warm yellow undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Soft Matte Complete Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Tan (Light medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
06: Soft Beige
$14
Light
$49
322
$17.99
Light 4C
$24
06
$36
Butter Pecan 330N
$37
Neutral Medium 15
$39.50
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Hydrating Camo Concealer in Tan Neutral.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige, against NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige.
7 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Hydrating Camo Concealer Tan Neutral
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige
SephoraYour shade $12 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
