Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $16 at Ulta Beauty
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $8 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than light coverageNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Same radiant finishBoth claim 12-hour wearClaims not settling into lines
Differences: Slightly cooler undertoneBuildable rather than light coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than light coverage
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (13%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No long-wear claimNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta Beauty
SephoraCosts $0.50 moreMatches: Very close colourSame radiant finishClaims transfer resistance
Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · No SPF
Retailer shade note: medium deep cool
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraSephoraCosts $22 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: neutral red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourClaims transfer resistanceClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: medium-deep with yellow undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$12.11 less (76%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishFull rather than light coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta BeautyCosts $56 moreMatches: Same neutral undertoneClaims a lightweight feelNo fragrance listed
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $28 moreMatches: Near-identical swatch colourClaims transfer resistanceNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same neutral undertoneClaims transfer resistanceNo fragrance listed
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $28 moreMatches: Same neutral undertoneClaims transfer resistanceNo fragrance listed
Differences: Slightly lighterNatural rather than radiant finishMedium rather than light coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$1.01 less (6%)Matches: Claims a skin-like finishClaims a lightweight feel
Differences: Medium rather than light coverageNo SPF
Close colour · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than light coverage · No SPF
Low confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)Costs $35.50 moreMatches: Same neutral undertoneSame light coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · No SPF
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautySephoraCosts $23 moreMatches: Same neutral undertone
Differences: Natural rather than radiant finishFull rather than light coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage
Retailer shade note: neutral to warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishMedium rather than light coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourClaims a blurring effectClaims a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $33 moreMatches: Claims a blurring effectClaims a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: for deeper skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $22 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: cool red
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Same neutral undertoneClaims a skin-like finishClaims transfer resistance
Differences: Matte rather than radiant finishMedium rather than light coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Same priceMatches: Claims a blurring effectNo fragrance listed
Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Medium rather than light coverage · No long-wear claim · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Claims a blurring effectNo fragrance listed
Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)$0.01 less (0%)Matches: Claims a blurring effectClaims not settling into linesNo fragrance listed
Differences: Natural rather than radiant finishFull rather than light coverageNo long-wear claim
Colour not compared · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No long-wear claim · No SPF
Low confidence· Digital match
J.Cat Beauty Aquasurance Compact Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Described as deep, yours as medium tanSlightly cooler undertoneNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Described as deep, yours as medium tan · Slightly cooler undertone · No SPF
Retailer shade note: Deep with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Described as very deep, yours as medium tanSlightly cooler undertone
Very close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Described as very deep, yours as medium tan · Slightly cooler undertone
Retailer shade note: very deep with cool, subtle red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $1.99 moreMatches: Very close colourSame neutral undertoneSame radiant finish
Differences: Described as deep, yours as medium tanNo long-wear claimNo SPF
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Described as deep, yours as medium tan · No long-wear claim · No SPF
Retailer shade note: 9 deep
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSSephoraCosts $42 moreMatches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Described as deep, yours as medium tanMedium rather than light coverageNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Described as deep, yours as medium tan · Medium rather than light coverage · No SPF
Retailer shade note: deep with neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta BeautyCosts $19.20 moreMatches: Both claim 12-hour wearClaims not settling into linesClaims a lightweight feel
Differences: Dewy rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Dewy · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Dewy rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Prime Prometics Color Changing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35.20View at Ulta BeautyShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 Nutmeg Butta (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
435 Coffee
$15.99
N11
$16.99
4N71
$35
Coffee
Rich
$12
57H rich honey
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9, against NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Nutmeg Butta. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.
6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in 10 Neutral Deep, against NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Nutmeg Butta. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in 10 Neutral Deep.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation 10 Neutral Deep
WalmartYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
