Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $16 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyWalmart$12 · out of stockView at WalmartAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $1.99 moreMatches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No long-wear claimNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · No SPF
Retailer shade note: 2.5 neutral light
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSUlta Beauty$4.01 less (25%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: No long-wear claim
Very close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonWalmart$6.88 less (43%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at Amazon
SephoraCosts $33 moreMatches: Same radiant finishSame light coverageClaims a lightweight feel
Differences: Slightly cooler undertoneNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · No SPF
Retailer shade note: Light with cool undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$4.01 less (25%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99 · out of stockView at Ulta BeautyWalmart$13.95View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$4.01 less (25%)Matches: Same neutral undertoneSame radiant finishSame light coverage
Differences: Slightly deeperNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · No long-wear claim
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $25 moreMatches: Same neutral undertoneSame light coverageClaims a lightweight feel
Differences: Natural rather than radiant finish
Close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: light with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta Beauty
Macy's$41View at Macy'sSephoraCosts $32 moreMatches: Same neutral undertoneSame radiant finishSame light coverage
Differences: No SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No SPF
Retailer shade note: fair-medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim 12-hour wear
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same neutral undertoneSame radiant finish
Differences: Slightly deeperMedium rather than light coverageNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Medium rather than light coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim 12-hour wear
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame radiant finishSame light coverage
Differences: Slightly warmer undertoneNo long-wear claimContains drying alcohol
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Contains drying alcohol · No SPF
Retailer shade note: for fair skin with warm undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36View at Macy'sSephoraCosts $30 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: fair - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $36 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Contains drying alcohol · No SPF
Retailer shade note: light yellow
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourClaims a blurring effectBoth claim 12-hour wear
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than light coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: mid fair - neutral, slightly golden
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta BeautyCosts $33 moreMatches: Same light coverageBoth claim 12-hour wearClaims not settling into lines
Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $26 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim 16-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverageNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No SPF
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $22 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishFull rather than light coverageNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No SPF
Retailer shade note: Light with Warm Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $37 moreMatches: Very close colourClaims transfer resistance
Differences: Slightly cooler undertoneNatural rather than radiant finishMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Contains drying alcohol
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$4.01 less (25%)Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear
Differences: Slightly deeperMatte rather than radiant finishMedium rather than light coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Medium rather than light coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$12.11 less (76%)Matches: Same neutral undertoneClaims a blurring effectClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than light coverageNo SPF
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$3.01 less (19%)Matches: Same neutral undertoneClaims not settling into linesNo fragrance listed
Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim
Close colour · Natural finish
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim · No SPF
Retailer shade note: neutral light
Medium confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyWalmart$3.02 less (19%)Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than light coverageNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartTargetCosts $14 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a lightweight feel
Differences: Natural rather than radiant finishBuildable rather than light coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $14 moreMatches: Same neutral undertoneClaims a skin-like finishClaims a lightweight feel
Differences: Slightly deeperNatural rather than radiant finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Buildable rather than light coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $32 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishMedium rather than light coverageNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · No SPF
Retailer shade note: fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48 · low stockView at Macy'sShowing 12 of 28 matches
The closest shade to NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 Whipped Butta (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N18
$30
Light Sand
W7
$16.99
Sand Beige
$12.99
Medium Vanilla
$12
1N10
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in Classic Beige 245, against NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Whipped Butta. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Classic Beige 245.
9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige, against NYX Professional Makeup Buttermelt Glaze Skin Tint SPF 30 in Whipped Butta. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in Classic Beige.
6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation Classic Beige 245
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Dewy + Smooth Foundation Classic Beige
Ulta BeautyYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
