Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Format
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $10 at Ulta Beauty
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $25 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
No material differences in the data we have.
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $14 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Long-wearing rather than 10-hour wear (longevity)
Very close colour
Ingredients (not scored): 9% ingredient overlap
Differences: Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: cool deep cocoa
Medium confidence· Digital match
Buxom Power Line Pout Sculpt Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta Beauty
SephoraCosts $12 moreMatches: Claims hydration
Differences: Neutral rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta BeautyCosts $1.99 moreMatches: Same cool undertoneClaims smudge and transferClaims comfort
No material differences in the data we have.
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Milani Keep It Full Plumping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11.99View at Ulta BeautySephoraCosts $12 moreMatte · Opaque
Differences: Warm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep reddish brown with golden undertones
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $12 moreMatte · Opaque
Differences: Neutral rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: Deep neutral brown
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Claims smudge and transferClaims comfort
Differences: Neutral rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: Deep Neutral Brown
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $10 moreOpaque
Differences: Warm rather than cool undertoneNot listed rather than 10-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than 10-hour wear (longevity)
Retailer shade note: chocolate brown
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty$1.51 less (15%)Matches: Claims smudge and transferSame format and precision: retractable
Differences: Long-wearing rather than 10-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 7% ingredient overlap
Differences: Long-wearing rather than 10-hour wear (longevity)
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta Beauty
CVS$9.59View at CVS
Walgreens$9.99View at WalgreensSephoraCosts $12 moreMatches: Same cool undertone
Differences: Noticeably different swatch colourLighterLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep mauve-toned brown
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Claims smudge and transferClaims waterproof
Differences: Warm rather than cool undertone
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone
Retailer shade note: black brown
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $25 moreMatches: Same cool undertone
Differences: LighterNot listed rather than 10-hour wear (longevity)
Close colour
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Not listed rather than 10-hour wear (longevity)
Retailer shade note: cool intense brown
Medium confidence· Digital match
Bobbi Brown Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$3 less (30%)Matches: Claims comfort
Differences: Warm rather than cool undertoneNot listed rather than 10-hour wear (longevity)
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Not listed rather than 10-hour wear (longevity)
Retailer shade note: black brown
Medium confidence· Digital match
Morphe Signature Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $7 · product priceView at Ulta BeautyUlta Beauty$0.01 less (0%)Slight colour difference
Differences: Warm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.99View at Ulta BeautySephoraCosts $19 moreMatches: Claims smudge and transferClaims comfortClaims hydration
Differences: Warm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: Rich Brown
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautyUlta BeautyCosts $3 moreOpaque
Differences: Noticeably different swatch colourWarm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Same cool undertone
Differences: Plum rather than brownNot listed rather than 10-hour wear (longevity)
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than brown · Not listed rather than 10-hour wear (longevity)
Retailer shade note: cool deep neutral
Medium confidence· Digital match
MAC Cosmetics Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Claims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertone
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: deep mahagony
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneClaims smudge and transferClaims comfort
Differences: LighterNude rather than brown
Slight colour difference
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Nude rather than brown
Retailer shade note: cool blackened brown nude
Medium confidence· Digital match
point of view. Trace it Precision Sculpting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$0.51 less (5%)Matches: Same cool undertone
Differences: LighterNot listed rather than 10-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Not listed rather than 10-hour wear (longevity)
Retailer shade note: rich brown
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraCosts $6 moreMatches: Claims waterproofClaims hydration
Differences: LighterWarm rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: soft matte rich brown
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $14 moreMatches: Claims smudge and transferSame format and precision: retractableClaims hydration
Differences: LighterNeutral rather than cool undertoneLong-wearing rather than 10-hour wear (longevity)
Slight colour difference · Satin
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: rich neutral brown
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $4 moreMatches: Claims hydration
Differences: LighterWarm rather than cool undertoneNude rather than brown
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Nude rather than brown · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: taupe
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$8 less (80%)Matches: Same cool undertone
Differences: Not listed rather than 10-hour wear (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Not listed rather than 10-hour wear (longevity)
Retailer shade note: cool taupe brown
Medium confidence· Digital match
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$2View at Ulta Beauty
Target$2View at TargetUlta BeautyCosts $2 moreMatches: Claims smudge and transferClaims comfortClaims hydration
Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: deep black-brown
Medium confidence· Digital match
Morphe Sculptwear Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $15 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colour16-hour wear rather than 10-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than 10-hour wear (longevity)
Retailer shade note: cool brown
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Same cool undertoneClaims hydration
Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)
Slight colour difference
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: dark brown
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same cool undertoneClaims comfortClaims hydration
Differences: Noticeably different swatch colourLong-wearing rather than 10-hour wear (longevity)
Visibly different colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 10-hour wear (longevity)
Retailer shade note: Cool Deep Brown
Medium confidence· Digital match
Versed Lip Frame Defining Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$12.99View at Ulta BeautyShowing 12 of 28 matches
Morphe Sculptwear Long-Lasting Lip Liner in Secret Garter, against NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Double Dose. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Morphe Sculptwear Long-Lasting Lip Liner in Secret Garter.
Weighted ingredient similarity 9%. Ingredients only affect results through the filters.
Juvia's Place Luxe Lip Liners in Brownie, against NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Double Dose. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place Luxe Lip Liners in Brownie.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Morphe Sculptwear Long-Lasting Lip Liner Secret Garter
Ulta BeautyYour shade $10 at Ulta Beauty
Juvia's Place Luxe Lip Liners Brownie
Ulta BeautyYour shade $10 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
