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Duck Plump Retractable Plumping Lip Liner Fill Em In dupes and alternatives NYX Professional Makeup

Pink · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
NYX Professional Makeup
Fill Em InChange shade
Colour family, undertone and depth: Pink · Warm · Deep / dark
Finish and opacity: Opaque
The match
Urban Decay
Luv Ya Backtalk
Colour family, undertone and depth: Mauve · Warm · Medium
Finish and opacity: Matte
Shade match
85out of 100
Colour
83
Depth
96
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $15 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
NYX Professional Makeup
Fill Em InChange shade
Colour family, undertone and depth: Pink · Warm · Deep / dark
Finish and opacity: Opaque
The match
IT Cosmetics
BERRY BRAVE
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
Overall match
73out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
50
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
40
Best price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Auburn
    Shade match 77
    $6Ulta BeautyUlta Beauty$4 less (40%)

    Matches: Same warm undertoneClaims hydration

    Differences: Brown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: soft warm brown

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Sa$$y
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$2 less (20%)

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Rose rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  3. #5 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 79
    $14.99Ulta BeautyUlta BeautyCosts $4.99 more

    Matches: Near-identical swatch colourClaims waterproofSame format and precision: retractable

    Differences: Cool rather than warm undertonePlum rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Looks identical

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · Plum rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Lip Liner

    LET'S GO CRAZY
    Shade match 83
    $26Ulta BeautyUlta BeautyCosts $16 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: deep mulberry

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Quickliner For Lips Lip Liner

    Plummy
    Shade match 68
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Claims comfort

    Differences: LighterNeutral rather than warm undertonePlum rather than pink

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · Plum rather than pink

    Medium confidence· Digital match

    View match
  6. #8 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Ten Out Of Ten
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$2 less (20%)

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Rose rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Mahogany
    Shade match 73
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Very close colourClaims hydration

    Differences: Cool rather than warm undertoneBrown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: plum-brown

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Raisin
    Shade match 72
    $22SephoraSephoraCosts $12 more

    Matte · Opaque

    Differences: Neutral rather than warm undertoneRose rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Lip Idôle Lip Shaper

    66 Mahogany Mauve
    Shade match 71
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Claims waterproof

    Differences: Cool rather than warm undertoneBerry rather than pink

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than pink

    Retailer shade note: cool brown berry

    Medium confidence· Digital match

    View match
  10. #12 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    adlibs
    Shade match 76
    $20Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same warm undertone

    Differences: LighterRose rather than pinkNot listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Rose rather than pink · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: terracotta rose

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 77
    $27SephoraSephoraCosts $17 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Cool rather than warm undertonePlum rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Plum rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  12. #14 · Palladio Beauty

    Lip Liner Classic Pencil

    Aubergine
    Shade match 68
    $9.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Same warm undertone

    Differences: Plum rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Hollywood Honey
    Shade match 77
    $28SephoraSephoraCosts $18 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Nude rather than pink

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: caramel with red undertones

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 74
    $26SephoraSephoraCosts $16 more

    Matches: Very close colourClaims smudge and transferClaims comfort

    Differences: Cool rather than warm undertonePlum rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · Plum rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Colour Riche Lip Liner

    Toffee To Be
    Shade match 75
    $9.49Ulta BeautyUlta Beauty$0.51 less (5%)

    Matches: Same warm undertone

    Differences: Brown rather than pinkNot listed rather than 10-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    50

    Close colour · Satin

    Ingredients (not scored): 1% ingredient overlap

    Differences: Brown rather than pink · Not listed rather than 10-hour wear (longevity)

    Retailer shade note: warm deep brown

    Medium confidence· Digital match

    View match
  16. #18 · Clinique

    Quickliner For Lips Lip Liner

    Chocolate Chip
    Shade match 62
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Claims comfort

    Differences: Neutral rather than warm undertoneBrown rather than pink

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than pink

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Up All Night
    Shade match 77
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 73
    $18SephoraSephoraCosts $8 more

    Matches: Very close colourClaims smudge and transferClaims waterproof

    Differences: Cool rather than warm undertoneBrown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    61
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: plum brown

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew
    Shade match 66
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matte · Opaque

    Differences: Neutral rather than warm undertoneBrown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: true brown

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plum
    Shade match 66
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Claims hydration

    Differences: Cool rather than warm undertonePurple rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Purple rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Chai
    Shade match 65
    $22SephoraSephoraCosts $12 more

    Matches: Same warm undertone

    Differences: Noticeably different swatch colourBrown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: cinnamon brown

    Medium confidence· Digital match

    View match
  22. #24 · Lancôme

    Lip Idôle Lip Shaper

    62 Morning Espresso
    Shade match 66
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Claims waterproof

    Differences: Neutral rather than warm undertoneBrown rather than pink

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than pink

    Retailer shade note: neutral chocolate brown

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Cabaret
    Shade match 66
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Claims hydration

    Differences: Cool rather than warm undertoneRed rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than warm undertone · Red rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: plum red

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    The OG Brew
    Shade match 65
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matte · Opaque

    Differences: Neutral rather than warm undertoneBrown rather than pinkLong-wearing rather than 10-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  25. #27 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Fated
    Shade match 71
    $25SephoraSephoraCosts $15 more

    Matches: Same warm undertoneClaims smudge and transferClaims waterproof

    Differences: LighterNude rather than pink16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Nude rather than pink · 16-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: warm rose nude

    Medium confidence· Digital match

    View match
  26. #28 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 71
    $25SephoraSephoraCosts $15 more

    Matches: Claims smudge and transferClaims waterproofClaims hydration

    Differences: Cool rather than warm undertoneBerry rather than pink16-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than pink · 16-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: rosy wine

    Medium confidence· Digital match

    View match
  27. #29 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Chestnut
    Shade match 76
    $30Ulta BeautyUlta BeautyCosts $20 more

    Matches: Claims smudge and transferClaims hydration

    Differences: Neutral rather than warm undertoneBrown rather than pink24-hour wear rather than 10-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    47
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than pink · 24-hour wear rather than 10-hour wear (longevity)

    Retailer shade note: deep, rich brown with a neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Rosewood
    Shade match 68
    $5Ulta BeautyUlta Beauty$5 less (50%)

    Matches: Same warm undertoneClaims smudge and transfer

    Differences: Noticeably different swatch colourDeeperRose rather than pink

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    50

    Slight colour difference · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Rose rather than pink · Long-wearing rather than 10-hour wear (longevity)

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, against NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Fill Em In. Every attribute compared, with its share of the score.

ComparedYour shadeFill Em InClosest shade matchLuv Ya BacktalkScore
Shade match60% of overall85
Colour83#713338#722a38Close colourColour difference 3.3 (0 is identical)
Depth96Deep / darkMediumCloseDepth difference 2.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family60PinkMauveSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall58
Longevity7010-hour wear16-hour wearSome difference16-hour wear claimed against 10-hour wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision85RetractablePencilClosePencil rather than retractable
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 72/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk.

Same or better

  • Same warm undertone
  • Claims smudge and transfer
  • Claims waterproof
  • Claims hydration

Different

  • Small colour difference on the swatch
  • 16-hour wear longevity instead of 10-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionwarm berry pinkmedium warm mauve
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE, against NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner in Fill Em In. Every attribute compared, with its share of the score.

ComparedYour shadeFill Em InClosest overall alternativeBERRY BRAVEScore
Shade match60% of overall81
Colour94#713338#6d3638Very close colourColour difference 1.7 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone15WarmCoolDifferentCool against warm
Colour family30PinkBerrySome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 1 of 4 compared70
Longevity7010-hour wearLong-wearingSome differenceYour product claims 10-hour wear; the match says long-wearing without hours
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 73/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner in BERRY BRAVE.

Same or better

  • Very close colour
  • Claims hydration

Different

  • Cool rather than warm undertone
  • Long-wearing longevity instead of 10-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionwarm berry pinkdeep cool berry
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk

Best price
$25SephoraSephora
Costs $15 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner BERRY BRAVE

Best price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.