Urban Decay · 24/7 Glide-On Waterproof Lip LinerLuv Ya Backtalk





All 11 imagesFewer images
Official description
medium warm mauve
Standardised colour
Mauve · Medium · Warm undertone Details
Matte finish
Where to buy Luv Ya Backtalk (2 stores)
Similar to Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Urban Decay also makes Luv Ya Backtalk as a lipstick (Vice Lip Bond Glossy Longwear Liquid Lipstick). The shared name is the brand's; the colours are compared below like any other shade.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

Luv Ya Backtalk
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade Luv Ya Backtalk
- Close match
- Colour match · Pink · Medium · Warm
$28
Lip gloss
No lip gloss in the catalogue is close enough in measured colour, colour family and depth.
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick

Entranced
Pat McGrath Labs SatinAllure Lipstick, shade Entranced
- Slightly lighter, so the liner defines it
- Combination · Rose · Deep / dark · Warm
$30
Blush Rush
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Blush Rush
- Slightly lighter, so the liner defines it
- Combination · Pink · Deep / dark · Warm
$12
Lip gloss
Sunrise Blush
CoverGirl Clean Fresh Yummy Lip Gloss, shade Sunrise Blush
- Slightly lighter, so the liner defines it
- Combination · Pink · Deep / dark · Warm
$11.99
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
45 Hustle In Heels
Maybelline SuperStay Ink Crayon Lipstick, shade 45 Hustle In Heels
- Contrast: pink with mauve
- Combination · Pink · Deep / dark · Warm
$6.99

Whirl
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Whirl
- Contrast: rose with mauve
- Combination · Rose · Deep / dark · Warm
$25
Lip gloss

Fig
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Fig
- Contrast: brown with mauve
- Combination · Brown · Deep / dark · Warm
$26
Brownie Drip
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Brownie Drip
- Contrast: brown with mauve
- Combination · Brown · Deep / dark · Neutral
$6
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Posh
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh
- Sheer gloss: adds shine, small colour change
- Combination · Rose · Deep / dark · Warm
$21
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #722a38
- L* 28.2 a* 33.1 b* 7.7
- Colour family
- Mauve
- from the description (“mauve”)
- Colour depth
- Medium
- from the description (“medium”)
- Undertone
- Warm
- from the description (“warm”)
- Colour description
- Not listed
- not stated
- Texture
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty and Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (17)
Urban Decay 24/7 Glide-On Waterproof Lip Liner- Luv Ya Backtalkmedium warm mauve(this shade)
- OG Backtalkmauve nude pink
- Naked 2medium beige-nude
- Manicrosy wine
- Rushpink-mauve w/soft pearl
- Liarmauve-nude
- 1993medium brown
- Jilteddeep fuchsia-pink
- Bad Blooddeep red
- Hexdeep red wine
- Conspiracyplum-bronze
- Fatedwarm rose nude
- Naked2medium beige-nude
- Side Questneutral rose nude
- OzoneNo retailer description
- Underratedcool brown
- Hidden TruthWarm Brown