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Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, product photo from Sephora
1 of 11 · Product · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, texture swatch from Ulta Beauty
2 of 11 · Texture · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, colour swatch from Ulta Beauty
3 of 11 · Swatch · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, image 4 from Sephora
4 of 11 · Shown for Luv Ya Backtalk · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, image 5 from Sephora
5 of 11 · Shown for Luv Ya Backtalk · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, image 6 from Sephora
6 of 11 · Shown for Luv Ya Backtalk · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, image 7 from Sephora
7 of 11 · Shown for Luv Ya Backtalk · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk, product photo from Ulta Beauty
8 of 11 · Product · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 9 from Ulta Beauty
9 of 11 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 10 from Ulta Beauty
10 of 11 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 11 from Ulta Beauty
11 of 11 · Whole range · Ulta Beauty
All 11 images

Official description

medium warm mauve

Standardised colour

Mauve · Medium · Warm undertone Details

Matte finish

Price
$25SephoraSephora

Where to buy Luv Ya Backtalk (2 stores)

SephoraSephora$25
SephoraView at Sephora
Ulta BeautyUlta Beautyfrom $25 · product price
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Urban Decay 24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Urban Decay also makes Luv Ya Backtalk as a lipstick (Vice Lip Bond Glossy Longwear Liquid Lipstick). The shared name is the brand's; the colours are compared below like any other shade.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick

    Luv Ya Backtalk

    Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade Luv Ya Backtalk

    • Close match
    • Colour match · Pink · Medium · Warm

    $28

Lip gloss

No lip gloss in the catalogue is close enough in measured colour, colour family and depth.

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Pat McGrath Labs SatinAllure Lipstick

    Entranced

    Pat McGrath Labs SatinAllure Lipstick, shade Entranced

    • Slightly lighter, so the liner defines it
    • Combination · Rose · Deep / dark · Warm

    $30

  2. NYX Professional Makeup Lip IV Hydrating Gloss Stain

    Blush Rush

    NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Blush Rush

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Deep / dark · Warm

    $12

Lip gloss

  1. CoverGirl Clean Fresh Yummy Lip Gloss

    Sunrise Blush

    CoverGirl Clean Fresh Yummy Lip Gloss, shade Sunrise Blush

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Deep / dark · Warm

    $11.99

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Maybelline SuperStay Ink Crayon Lipstick

    45 Hustle In Heels

    Maybelline SuperStay Ink Crayon Lipstick, shade 45 Hustle In Heels

    • Contrast: pink with mauve
    • Combination · Pink · Deep / dark · Warm

    $6.99

  2. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Whirl

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Whirl

    • Contrast: rose with mauve
    • Combination · Rose · Deep / dark · Warm

    $25

Lip gloss

  1. Haus Labs PhD Hybrid Lip Glaze Plumping Gloss

    Fig

    Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Fig

    • Contrast: brown with mauve
    • Combination · Brown · Deep / dark · Warm

    $26

  2. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Brownie Drip

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Brownie Drip

    • Contrast: brown with mauve
    • Combination · Brown · Deep / dark · Neutral

    $6

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    Posh

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh

    • Sheer gloss: adds shine, small colour change
    • Combination · Rose · Deep / dark · Warm

    $21

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#722a38
L* 28.2 a* 33.1 b* 7.7
Colour family
Mauve
from the description (“mauve”)
Colour depth
Medium
from the description (“medium”)
Undertone
Warm
from the description (“warm”)
Colour description
Not listed
not stated
Texture
Matte
the product's attributes
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Ulta Beauty and Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.