24/7 Glide-On Waterproof Lip Liner Luv Ya Backtalk dupes and alternatives Urban Decay
4.5 (5,348)·Mauve · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim smudge and transfer· Both claim waterproof
Differences: Neutral rather than warm undertone· Plum rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
82
Finish & visual result
50
Wear & performance
89
Comfort & suitability
40
Very close colour · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Near-identical swatch colour· Same format and precision: pencil· Both claim hydration
Differences: Cool rather than warm undertone· Purple rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Looks identical · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Purple rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Cool rather than warm undertone· Plum rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
Matches: Very close colour· Both claim waterproof· Both claim hydration
Differences: Cool rather than warm undertone· Plum rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish & visual result
50
Wear & performance
70
Comfort & suitability
100
Very close colour
Ingredients (not scored): 18% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Differences: Pink rather than mauve· 10-hour wear rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
85
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Pink rather than mauve · 10-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Same format and precision: pencil· Both claim hydration
Differences: Brown rather than mauve· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
78
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$8Ulta Beauty(product price)$17 less (68%)4.5 (5,856)
Matches: Same warm undertone· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Rose rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
70
Finish & visual result
50
Wear & performance
91
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same warm undertone· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Pink rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
89
Comfort & suitability
40
Slight colour difference · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,829)
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Lighter· Cool rather than warm undertone· Plum rather than mauve
Score details
Shade match
67
Finish & visual result
50
Wear & performance
76
Comfort & suitability
100
Close colour
Ingredients (not scored): 11% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Brown rather than mauve
Score details
Shade match
59
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Brown rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same warm undertone· Same format and precision: pencil
Differences: Brown rather than mauve· Not listed rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
78
Wear & performance
52
Comfort & suitability
40
Close colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than mauve · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
60
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Both claim smudge and transfer· Same format and precision: pencil· Both claim hydration
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Brown rather than mauve
Score details
Shade match
63
Finish & visual result
50
Wear & performance
76
Comfort & suitability
100
Slight colour difference · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Brown rather than mauve · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep, rich brown with a neutral undertone
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same format and precision: pencil· Both claim hydration
Differences: Cool rather than warm undertone· Brown rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
69
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$23Ulta Beauty(product price)$2 less (8%)4.3 (189)
Matches: Both claim smudge and transfer· Same format and precision: pencil· Both claim hydration
Differences: Lighter· Cool rather than warm undertone· Rose rather than mauve
Score details
Shade match
65
Finish & visual result
50
Wear & performance
70
Comfort & suitability
100
Close colour
Ingredients (not scored): 8% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Rose rather than mauve · Not listed rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same warm undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Brown rather than mauve
Score details
Shade match
57
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Both claim smudge and transfer· Same format and precision: pencil
Differences: Noticeably different swatch colour· Rose rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
65
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Rose rather than mauve
Score details
Shade match
64
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Rose rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in Hollywood Honey, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Luv Ya Backtalk. Every attribute compared, with its share of the score.
ComparedYour shadeLuv Ya BacktalkClosest matchHollywood HoneyHow they compareScore
Shade match60% of overall88
Colour60%97#722a38#732735Looks identicalColour difference 1.0 (0 is identical)
Depth20%99MediumDeep / darkCloseDepth difference 0.7 on the 0–100 scale
Overall match 86/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.