Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim smudge and transfer· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Brown rather than nude· 24-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
89
Finish & visual result
50
Wear & performance
76
Comfort & suitability
100
Looks identical · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep, rich brown with a neutral undertone
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Neutral rather than cool undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Very close colour· Same finish: matte· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil· Claims comfort
Differences: Neutral rather than cool undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
78
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Same finish: matte· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
79
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Both claim waterproof· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Brown rather than nude· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
82
Finish & visual result
50
Wear & performance
70
Comfort & suitability
40
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than nude · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
Differences: Warm rather than cool undertone· Brown rather than nude· 10-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
86
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Looks identical · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than nude · 10-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same cool undertone· Same format and precision: pencil· Both claim hydration
Differences: Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
79
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$14Ulta Beauty(product price)$11 less (44%)4.4 (5,141)
Matches: Same cool undertone· Both claim hydration
Differences: Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
82
Finish & visual result
50
Wear & performance
51
Comfort & suitability
100
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Same format and precision: pencil· Claims comfort
Differences: Warm rather than cool undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
72
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Tarte Maracuja Juicy Lip Liner in Honeysuckle, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Liar. Every attribute compared, with its share of the score.
ComparedYour shadeLiarClosest shade matchHoneysuckleHow they compareScore
Shade match60% of overall91
Colour60%93#6f332f#753833Very close colourColour difference 1.7 (0 is identical)
Depth20%95Deep / darkDeep / darkSameDepth difference 3.1 on the 0–100 scale
Overall match 82/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner in Espresso Shot, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Liar. Every attribute compared, with its share of the score.
ComparedYour shadeLiarClosest overall alternativeEspresso ShotHow they compareScore
Shade match60% of overall86
Colour60%79#6f332f#61342fClose colourColour difference 3.8 (0 is identical)
Depth20%95Deep / darkDeep / darkSameDepth difference 2.9 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100NudeNudeSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared89
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%—not comparablePencilNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 86/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$21.01 less (84%)
