24/7 Glide-On Waterproof Lip Liner Side Quest dupes and alternatives Urban Decay
4.5 (5,348)·Nude · Neutral · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
86
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same finish: matte· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
85
Finish & visual result
100
Wear & performance
61
Comfort & suitability
100
Very close colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Same format and precision: pencil· Claims comfort
Differences: Cool rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
86
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
79
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Very close colour· Same finish: matte· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
86
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Retailer shade note: deep red brown with yellow undertones
Matches: Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
79
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Shimmery Rich Chocolate Brown
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Cool rather than neutral undertone· Mauve rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
78
Wear & performance
76
Comfort & suitability
100
Close colour · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Same format and precision: pencil· Claims comfort
Differences: Cool rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
83
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
$8Ulta Beauty(product price)$17 less (68%)4.5 (5,856)
Matches: Very close colour· Both claim smudge and transfer· Both claim waterproof
Differences: Warm rather than neutral undertone· Orange rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
50
Wear & performance
91
Comfort & suitability
40
Very close colour
Ingredients (not scored): 19% ingredient overlap
Differences: Warm rather than neutral undertone · Orange rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Both claim hydration
Differences: Cool rather than neutral undertone· Mauve rather than nude· 10-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
74
Comfort & suitability
100
Close colour · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than nude · 10-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Lighter· Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same format and precision: pencil· Claims comfort
Differences: Cool rather than neutral undertone· Brown rather than nude· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
78
Wear & performance
52
Comfort & suitability
70
Very close colour · Satin · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than nude · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Both claim waterproof· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Mauve rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish & visual result
100
Wear & performance
73
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
50
Wear & performance
91
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Deeper· Warm rather than neutral undertone· Brown rather than nude
Score details
Shade match
69
Finish & visual result
78
Wear & performance
76
Comfort & suitability
100
Slight colour difference · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Deeper · Warm rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same finish: matte· Both claim waterproof· Same format and precision: pencil
Differences: Lighter· Cool rather than neutral undertone· Brown rather than nude
Score details
Shade match
66
Finish & visual result
100
Wear & performance
73
Comfort & suitability
100
Slight colour difference · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Cool rather than neutral undertone · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
m.ph by Mary Phillips The Overliner Lip Liner Pencil in Cherry Cola, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Side Quest. Every attribute compared, with its share of the score.
ComparedYour shadeSide QuestClosest matchCherry ColaHow they compareScore
Shade match60% of overall90
Colour60%97#976161#976062Looks identicalColour difference 0.9 (0 is identical)
Depth20%100MediumDeep / darkCloseDepth difference 0.3 on the 0–100 scale
Undertone10%60NeutralCoolSome differenceOne side neutral: partial agreement
Overall match 89/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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