Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Same finish: matte· Same format and precision: pencil
Differences: Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than warm undertone· Plum rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
$3.99Ulta Beauty(product price)$21.01 less (84%)4.0 (1,970)
Matches: Very close colour· Same finish: matte· Both claim waterproof
Differences: Cool rather than warm undertone· Plum rather than nude· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
70
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Cool rather than warm undertone · Plum rather than nude · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Same format and precision: pencil
Differences: Neutral rather than warm undertone· Berry rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
69
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Berry rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Same finish: matte· Same format and precision: pencil
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Very close colour· Both claim waterproof· Claims comfort
Differences: Cool rather than warm undertone· Brown rather than nude· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish & visual result
50
Wear & performance
63
Comfort & suitability
70
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than nude · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Matches: Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than warm undertone· Mauve rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
67
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Mauve rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Same finish: matte· Same format and precision: pencil
Differences: Noticeably different swatch colour· Brown rather than nude· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
69
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than nude · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same warm undertone· Same format and precision: pencil
Differences: Rose rather than nude· Not listed rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
82
Finish & visual result
50
Wear & performance
52
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Rose rather than nude · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner in Love Trap, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Fated. Every attribute compared, with its share of the score.
ComparedYour shadeFatedClosest matchLove TrapHow they compareScore
Shade match60% of overall93
Colour60%96#823c44#853a41Looks identicalColour difference 1.3 (0 is identical)
Depth20%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $1 more
