Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Neutral rather than cool undertone· Brown rather than berry· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
75
Finish & visual result
100
Wear & performance
76
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same cool undertone· Same format and precision: pencil· Both claim hydration
Differences: Red rather than berry· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
79
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Red rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Both claim hydration
Differences: Plum rather than berry· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
78
Finish & visual result
78
Wear & performance
49
Comfort & suitability
100
Close colour · Satin · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Cream rather than pencil (format and precision)
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same cool undertone· Same format and precision: pencil· Both claim hydration
Differences: Brown rather than berry· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
76
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Both claim smudge and transfer· Same format and precision: pencil· Both claim hydration
Differences: Lighter· Neutral rather than cool undertone· Brown rather than berry
Score details
Shade match
70
Finish & visual result
50
Wear & performance
76
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 19% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Brown rather than berry · 24-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof
Retailer shade note: deep, rich brown with a neutral undertone
Matches: Very close colour· Both claim waterproof· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Brown rather than berry· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
77
Finish & visual result
50
Wear & performance
70
Comfort & suitability
40
Very close colour
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than berry · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
Matches: Both claim waterproof· Both claim hydration
Differences: Neutral rather than cool undertone· Nude rather than berry· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
50
Wear & performance
70
Comfort & suitability
100
Close colour
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Matches: Very close colour· Same format and precision: pencil· Both claim hydration
Differences: Warm rather than cool undertone· Brown rather than berry· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Very close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Plum rather than berry
Score details
Shade match
63
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
$14Ulta Beauty(product price)$11 less (44%)4.4 (5,141)
Matches: Same cool undertone· Both claim hydration
Differences: Brown rather than berry· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
77
Finish & visual result
50
Wear & performance
51
Comfort & suitability
100
Close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Brown rather than berry
Score details
Shade match
59
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than berry · 8-hour wear rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Both claim waterproof· Both claim hydration
Differences: Noticeably different swatch colour· Plum rather than berry· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
68
Finish & visual result
50
Wear & performance
70
Comfort & suitability
100
Slight colour difference
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Differences: Brown rather than berry· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
72
Finish & visual result
100
Wear & performance
51
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Brown rather than berry · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
L.A. Girl Perfect Precision Lip Liner Pencil in Berry Wine, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex. Every attribute compared, with its share of the score.
ComparedYour shadeHexClosest shade matchBerry WineHow they compareScore
Shade match60% of overall92
Colour60%90#632a29#5b2322Very close colourColour difference 2.2 (0 is identical)
Depth20%90Deep / darkDeep / darkSameDepth difference 4.4 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BerryBerrySameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall61
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 78/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Trace'd Out Pencil Lip Liner in Brown'd Out, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex. Every attribute compared, with its share of the score.
ComparedYour shadeHexClosest overall alternativeBrown'd OutHow they compareScore
Shade match60% of overall86
Colour60%94#632a29#5d2825Very close colourColour difference 1.6 (0 is identical)
Depth20%96Deep / darkDeep / darkSameDepth difference 2.3 on the 0–100 scale
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 85/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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