24/7 Glide-On Waterproof Lip Liner OG Backtalk dupes and alternatives Urban Decay
4.5 (5,348)·Pink · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
100
Wear & performance
91
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same cool undertone· Both claim smudge and transfer· Both claim hydration
Differences: Noticeably different swatch colour· Mauve rather than pink· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
78
Wear & performance
76
Comfort & suitability
100
Slight colour difference · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same cool undertone· Same finish: matte· Same format and precision: pencil
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
100
Wear & performance
61
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Deeper· Berry rather than pink· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
71
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Berry rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Same format and precision: pencil
Differences: Nude rather than pink· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Mauve rather than pink
Score details
Shade match
65
Finish & visual result
100
Wear & performance
73
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Matches: Very close colour· Same cool undertone· Same format and precision: pencil
Differences: Brown rather than pink· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
83
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Very close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Brown rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Red rather than pink· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
75
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
MAC Cosmetics Lipglazer Glossy Liner in Syrup, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in OG Backtalk. Every attribute compared, with its share of the score.
ComparedYour shadeOG BacktalkClosest shade matchSyrupHow they compareScore
Shade match60% of overall92
Colour60%88#ac4e5e#ab475fVery close colourColour difference 2.5 (0 is identical)
Depth20%97MediumMediumSameDepth difference 2.1 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100PinkPinkSameSame colour family
Finish & visual result10% of overall78
Finish100%78MatteSatinCloseSatin finish rather than matte
Wear & performance25% of overall49
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%40PencilCreamSome differenceCream rather than pencil
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Overall match 80/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner in I Do, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in OG Backtalk. Every attribute compared, with its share of the score.
ComparedYour shadeOG BacktalkClosest overall alternativeI DoHow they compareScore
Shade match60% of overall91
Colour60%93#ac4e5e#a65362Very close colourColour difference 1.9 (0 is identical)
Depth20%100MediumMediumSameDepth difference 0.3 on the 0–100 scale
Format and precision20%—not comparablePencilNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$1 less (4%)
Walgreens
CVS
