24/7 Glide-On Waterproof Lip Liner Hidden Truth dupes and alternatives Urban Decay
4.5 (5,348)·Brown · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
72
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same warm undertone· Both claim waterproof· Claims comfort
Differences: Nude rather than brown· Cream rather than matte (finish)· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
83
Finish & visual result
56
Wear & performance
63
Comfort & suitability
70
Close colour · Cream · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Nude rather than brown · Cream rather than matte (finish) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Matches: Both claim smudge and transfer· Same format and precision: pencil
Differences: Neutral rather than warm undertone· 8-hour wear rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
78
Finish & visual result
50
Wear & performance
76
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same warm undertone· Same format and precision: pencil· Both claim hydration
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
75
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: espresso brown with green undertones
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Cool rather than warm undertone· 8-hour wear rather than 16-hour wear (longevity)
Score details
Shade match
56
Finish & visual result
100
Wear & performance
88
Comfort & suitability
40
Visibly different colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same warm undertone· Same format and precision: pencil
Differences: Nude rather than brown· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
75
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Slight colour difference · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Same format and precision: pencil
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
74
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil· Both claim hydration
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
60
Finish & visual result
100
Wear & performance
61
Comfort & suitability
100
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same warm undertone· Same finish: matte· Same format and precision: pencil
Differences: Noticeably different swatch colour· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
64
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Retailer shade note: deep reddish brown with golden undertones
Matches: Same warm undertone· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
67
Finish & visual result
50
Wear & performance
74
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
70
Finish & visual result
50
Wear & performance
51
Comfort & suitability
100
Slight colour difference
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$8Ulta Beauty(product price)$17 less (68%)4.5 (5,856)
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: pencil
Differences: Noticeably different swatch colour· Cool rather than warm undertone· Berry rather than brown
Score details
Shade match
57
Finish & visual result
50
Wear & performance
91
Comfort & suitability
40
Slight colour difference
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Berry rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same warm undertone· Same format and precision: pencil· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
64
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Slight colour difference · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Same finish: matte· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Neutral rather than warm undertone
Score details
Shade match
49
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Visibly different colour · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Neutral rather than warm undertone
Score details
Shade match
49
Finish & visual result
78
Wear & performance
76
Comfort & suitability
100
Visibly different colour · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim waterproof· Same format and precision: pencil
Differences: Noticeably different swatch colour· Cool rather than warm undertone· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
52
Finish & visual result
50
Wear & performance
91
Comfort & suitability
40
Visibly different colour
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
53
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same warm undertone· Same format and precision: pencil· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
58
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Visibly different colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: medium-deep skin tone with warm undertones
Matches: Same finish: matte· Both claim smudge and transfer· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
42
Finish & visual result
100
Wear & performance
89
Comfort & suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
Palladio Beauty Retractable Waterproof Lip Liner in Coffee, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth. Every attribute compared, with its share of the score.
ComparedYour shadeHidden TruthClosest matchCoffeeHow they compareScore
Shade match60% of overall99
Colour60%98#481b08#491a06Looks identicalColour difference 0.5 (0 is identical)
Depth20%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finish100%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall70
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Overall match 87/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$7 less (28%)
