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24/7 Glide-On Waterproof Lip Liner Bad Blood dupes and alternatives Urban Decay

Red · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free28Vegan10Cruelty-free12

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30 matches

Closest shade match: L.A. Girl Perfect Precision Lip Liner Pencil Deep Red

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Urban Decay
Bad BloodChange shade
Colour family, undertone and depth: Red · Warm · Deep / dark
Finish and opacity: Matte
The match
L.A. Girl
Deep Red
Colour family, undertone and depth: Red · Warm · Deep / dark
Finish and opacity: Buildable
Shade match
88out of 100
Colour
84
Depth
87
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Shape and Sculpt Lip Liner Incite 7

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Urban Decay
Bad BloodChange shade
Colour family, undertone and depth: Red · Warm · Deep / dark
Finish and opacity: Matte
The match
Hourglass
Incite 7
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
74
Comfort (Comfort & suitability)
70
High confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $4 more

Your shade $25 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Lipglazer Glossy Liner

    Marrakesh
    Shade match 82
    $25SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Brown rather than redLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    49
    Comfort & suitability
    100

    Very close colour · Satin · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Cream rather than pencil (format and precision)

    Retailer shade note: intense orange brown

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Garnet Glow
    Shade match 77
    $29SephoraSephoraCosts $4 more

    Matches: Very close colourSame finish: matteSame format and precision: pencil

    Differences: Neutral rather than warm undertoneBrown rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Brown rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: deep cabernet

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Cranberry
    Shade match 75
    $22SephoraSephora$3 less (12%)

    Matches: Same finish: matteSame format and precision: pencil

    Differences: Cool rather than warm undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Unlimited Wine
    Shade match 61
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourCool rather than warm undertoneBerry rather than red

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Berry rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Kiss 'N' Tell
    Shade match 55
    $28SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter6-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 6-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: scarlet red

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Mark Of A Kiss
    Shade match 54
    $28SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter6-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 6-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: a warm brick red

    High confidence· Digital match

    View match
  7. #9 · Buxom

    Power Line Plumping Lip Liner

    Real Red
    Shade match 69
    $24Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Both claim waterproofClaims comfortBoth claim hydration

    Differences: LighterNeutral rather than warm undertone8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: true red

    Medium confidence· Digital match

    View match
  8. #10 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 54
    $24SephoraSephora$1 less (4%)

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    54
    Finish & visual result
    78
    Wear & performance
    76
    Comfort & suitability
    100

    Visibly different colour · Satin

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Powermatte High Intensity Lip Pencil

    Midnight Rider - 195
    Shade match 53
    $32SephoraSephoraCosts $7 more

    Matches: Same finish: matteBoth claim smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourCool rather than warm undertoneDoes not claim waterproof

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Does not claim waterproof · Does not claim hydration

    Retailer shade note: bright classic red

    Medium confidence· Digital match

    View match
  10. #12 · L.A. Girl

    Ultimate Lip Intense Stay Auto Lipliner

    Relentless Red
    Shade match 55
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same warm undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Rosewood
    Shade match 61
    $5Ulta BeautyUlta Beauty$20 less (80%)

    Matches: Same warm undertoneBoth claim smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourRose rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    61
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    8H Matte Comfort Lipliner

    18 Cherry On Top
    Shade match 56
    $3.99Ulta BeautyUlta Beauty(product price)$21.01 less (84%)

    Matches: Same warm undertoneSame finish: matteBoth claim waterproof

    Differences: Noticeably different swatch colourLighter8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #15 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    melodies
    Shade match 72
    $20Ulta BeautyUlta Beauty$5 less (20%)

    Matches: Same format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: deep true red

    Medium confidence· Digital match

    View match
  14. #16 · Smashbox

    Studio Extreme Longwear Lip Liner

    Warm Mocha
    Shade match 50
    $25Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame longevity: 16-hour wearBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBrown rather than redDoes not claim hydration

    Score details
    Shade match
    50
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than red · Does not claim hydration

    Retailer shade note: warm dark brown

    High confidence· Digital match

    View match
  15. #17 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Burgundy
    Shade match 59
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same format and precision: pencilBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertoneCream rather than matte (finish)

    Score details
    Shade match
    59
    Finish & visual result
    56
    Wear & performance
    61
    Comfort & suitability
    100

    Slight colour difference · Cream · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Cream rather than matte (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: creamy deep violet-red - cream

    High confidence· Digital match

    View match
  16. #18 · Versed

    Lip Frame Defining Lip Liner

    Sculpt
    Shade match 52
    $12.99Ulta BeautyUlta Beauty$12.01 less (48%)

    Matches: Same warm undertoneSame finish: matteSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterNude rather than red

    Score details
    Shade match
    52
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: Pink Caramel

    High confidence· Digital match

    View match
  17. #19 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Red Rose
    Shade match 54
    $14.99Ulta BeautyUlta Beauty$10.01 less (40%)

    Matches: Same warm undertoneBoth claim waterproofBoth claim hydration

    Differences: Noticeably different swatch colourLighterRose rather than red

    Score details
    Shade match
    54
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Up All Night
    Shade match 51
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Same warm undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterPink rather than red

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    40

    Visibly different colour · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Alabama
    Shade match 53
    $6Ulta BeautyUlta Beauty$19 less (76%)

    Matches: Same warm undertoneSame finish: matteSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: brick red

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Cabaret
    Shade match 55
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same format and precision: pencilBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    61
    Comfort & suitability
    100

    Visibly different colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof

    Retailer shade note: plum red

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Chai
    Shade match 51
    $22SephoraSephora$3 less (12%)

    Matches: Same warm undertoneSame finish: matteSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterBrown rather than red

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration

    Retailer shade note: cinnamon brown

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Lip Liner

    LET'S GO CRAZY
    Shade match 47
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourPink rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    47
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Retailer shade note: deep mulberry

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Lipglazer Glossy Liner

    Acai
    Shade match 54
    $25SephoraSephoraSame price

    Matches: Both claim hydration

    Differences: Noticeably different swatch colourCool rather than warm undertonePlum rather than red

    Score details
    Shade match
    54
    Finish & visual result
    78
    Wear & performance
    49
    Comfort & suitability
    100

    Slight colour difference · Satin · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than warm undertone · Plum rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Cream rather than pencil (format and precision)

    Retailer shade note: deep red plum

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Color Sensational Shaping Lip Liner

    Brick Red
    Shade match 52
    $8.49Ulta BeautyUlta Beauty$16.51 less (66%)

    Matches: Same warm undertoneBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    52
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Ten Out Of Ten
    Shade match 46
    $8Ulta BeautyUlta Beauty(product price)$17 less (68%)

    Matches: Same warm undertoneBoth claim smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colourLighterRose rather than red

    Score details
    Shade match
    46
    Finish & visual result
    50
    Wear & performance
    91
    Comfort & suitability
    40

    Visibly different colour

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  26. #28 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Fiery
    Shade match 51
    $5Ulta BeautyUlta Beauty$20 less (80%)

    Matches: Both claim smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    51
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Visibly different colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration

    Medium confidence· Digital match

    View match
  27. #29 · Rare Beauty

    Kind Words Matte Lip Liner

    Wise
    Shade match 35
    $18SephoraSephora$7 less (28%)

    Matches: Same warm undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterBrown rather than red

    Score details
    Shade match
    35
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than red · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: medium warm brown

    Medium confidence· Digital match

    View match
  28. #30 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Sand
    Shade match 47
    $14.99Ulta BeautyUlta Beauty$10.01 less (40%)

    Matches: Both claim waterproofBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNude rather than red

    Score details
    Shade match
    47
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Visibly different colour

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Nude rather than red · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

L.A. Girl Perfect Precision Lip Liner Pencil in Deep Red, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Bad Blood. Every attribute compared, with its share of the score.

ComparedYour shadeBad BloodClosest shade matchDeep RedScore
Shade match60% of overall88
Colour84#84060c#8b1e19Close colourColour difference 3.1 (0 is identical)
Depth87Deep / darkDeep / darkSameDepth difference 5.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall61
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 75/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Perfect Precision Lip Liner Pencil in Deep Red.

Same or better

  • $21 less
  • Same warm undertone
  • Same format and precision: pencil
  • Claims comfort

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 16-hour wear
  • Does not claim smudge and transfer
  • Does not claim waterproof
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep redDeep Red
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Hourglass Shape and Sculpt Lip Liner in Incite 7, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Bad Blood. Every attribute compared, with its share of the score.

ComparedYour shadeBad BloodClosest overall alternativeIncite 7Score
Shade match60% of overall87
Colour85#84060c#800314Very close colourColour difference 3.0 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone60WarmNeutralSome differenceOne side neutral: partial agreement
Colour family100RedRedSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 3 of 4 compared74
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precisionnot comparablePencilNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Shape and Sculpt Lip Liner in Incite 7.

Same or better

  • Very close colour
  • Neutral rather than warm undertone
  • Same finish: matte
  • Both claim smudge and transfer
  • Claims comfort
  • Both claim hydration

Different

  • Long-wearing longevity instead of 16-hour wear
  • Does not claim waterproof

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep redTrue Red
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

L.A. Girl Perfect Precision Lip Liner Pencil Deep Red

Best price
$4Ulta BeautyUlta Beauty
$21 less (84%)

Your shade $25 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Shape and Sculpt Lip Liner Incite 7

Best price
$29SephoraSephora
Costs $4 more

Your shade $25 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.