Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Neutral rather than cool undertone· Berry rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish & visual result
100
Wear & performance
79
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Berry rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Same cool undertone· Same finish: matte· Same format and precision: pencil
Differences: Plum rather than mauve· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
81
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same finish: matte· Same format and precision: pencil
Differences: Warm rather than cool undertone· Brown rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
80
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Both claim smudge and transfer· Same format and precision: pencil
Differences: Warm rather than cool undertone· Plum rather than mauve· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
76
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Very close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same format and precision: pencil
Differences: Neutral rather than cool undertone· Pink rather than mauve· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
87
Finish & visual result
50
Wear & performance
52
Comfort & suitability
40
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same cool undertone· Same format and precision: pencil
Differences: Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
83
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Natasha Denona I Need A Nude Lip Liner in Cherry Cola, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Rush. Every attribute compared, with its share of the score.
ComparedYour shadeRushClosest matchCherry ColaHow they compareScore
Shade match60% of overall92
Colour60%98#913f44#914146Looks identicalColour difference 0.6 (0 is identical)
Depth20%99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 90/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$7 less (28%)
