Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Same format and precision: pencil· Both claim hydration
Differences: Neutral rather than cool undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
100
Wear & performance
61
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Matches: Very close colour· Both claim smudge and transfer· Same format and precision: pencil
Differences: Neutral rather than cool undertone· 8-hour wear rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
89
Finish & visual result
50
Wear & performance
76
Comfort & suitability
40
Very close colour · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same format and precision: pencil
Differences: Warm rather than cool undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
86
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Both claim smudge and transfer· Same format and precision: pencil
Differences: Warm rather than cool undertone· Nude rather than brown· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
78
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Same format and precision: pencil
Differences: Warm rather than cool undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
75
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Retailer shade note: deep reddish brown with golden undertones
Matches: Same cool undertone· Same format and precision: pencil
Differences: Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
82
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim smudge and transfer· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Both claim smudge and transfer· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Neutral rather than cool undertone
Score details
Shade match
64
Finish & visual result
78
Wear & performance
76
Comfort & suitability
100
Slight colour difference · Satin
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Same cool undertone· Same finish: matte· Both claim smudge and transfer
Differences: Noticeably different swatch colour· Red rather than brown· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
62
Finish & visual result
100
Wear & performance
74
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof
Matches: Both claim waterproof· Claims comfort· Both claim hydration
Differences: Warm rather than cool undertone· Nude rather than brown· Cream rather than matte (finish)
Score details
Shade match
73
Finish & visual result
56
Wear & performance
63
Comfort & suitability
70
Close colour · Cream · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown · Cream rather than matte (finish) · 8-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer
Differences: Lighter· Not listed rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Not listed rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Differences: Warm rather than cool undertone· Nude rather than brown· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
74
Finish & visual result
50
Wear & performance
61
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Rare Beauty Kind Words Matte Lip Liner in Alluring, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Underrated. Every attribute compared, with its share of the score.
ComparedYour shadeUnderratedClosest matchAlluringHow they compareScore
Shade match60% of overall95
Colour60%91#4b261e#4a2018Very close colourColour difference 2.1 (0 is identical)
Depth20%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall88
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Overall match 92/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$1 less (4%)
