Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Both claim smudge and transfer
Differences: Cool rather than neutral undertone· Nude rather than brown· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
85
Finish & visual result
100
Wear & performance
89
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Very close colour· Same neutral undertone· Same finish: matte
Differences: Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
92
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Very close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Both claim smudge and transfer· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim waterproof
Score details
Shade match
90
Finish & visual result
50
Wear & performance
79
Comfort & suitability
40
Very close colour · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Very close colour· Same finish: matte· Same format and precision: pencil
Differences: Cool rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
87
Finish & visual result
100
Wear & performance
61
Comfort & suitability
70
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Cool rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
91
Finish & visual result
50
Wear & performance
66
Comfort & suitability
40
Very close colour · Opaque
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Very close colour· Same format and precision: pencil· Both claim hydration
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
87
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Very close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Retailer shade note: medium-deep skin tone with warm undertones
$6Ulta Beauty(product price)$19 less (76%)4.3 (1,866)
Matches: Same finish: matte· Same format and precision: pencil
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
100
Wear & performance
61
Comfort & suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
$6Ulta Beauty(product price)$19 less (76%)4.5 (66,830)
Matches: Same format and precision: pencil· Both claim hydration
Differences: Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)· Does not claim smudge and transfer
Score details
Shade match
84
Finish & visual result
50
Wear & performance
61
Comfort & suitability
100
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof
Differences: 10-hour wear rather than 16-hour wear (longevity)· Does not claim smudge and transfer· Does not claim waterproof
Score details
Shade match
90
Finish & visual result
50
Wear & performance
58
Comfort & suitability
40
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim smudge and transfer · Does not claim waterproof · Does not claim hydration
Matches: Same finish: matte· Both claim waterproof· Same format and precision: pencil
Differences: Noticeably different swatch colour· Warm rather than neutral undertone· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
70
Finish & visual result
100
Wear & performance
73
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim smudge and transfer
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in The OG Brew, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Conspiracy. Every attribute compared, with its share of the score.
ComparedYour shadeConspiracyClosest shade matchThe OG BrewHow they compareScore
Shade match60% of overall95
Colour60%93#643930#683b35Very close colourColour difference 1.8 (0 is identical)
Depth20%97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Colour family10%100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall61
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Smudge and transfer30%40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision20%100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 84/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Shape and Sculpt Lip Liner in Candid 5, against Urban Decay 24/7 Glide-On Waterproof Lip Liner in Conspiracy. Every attribute compared, with its share of the score.
ComparedYour shadeConspiracyClosest overall alternativeCandid 5How they compareScore
Shade match60% of overall90
Colour60%85#643930#64332fClose colourColour difference 3.0 (0 is identical)
Depth20%97Deep / darkDeep / darkSameDepth difference 2.1 on the 0–100 scale
Overall match 86/100Shade match 90/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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