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Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, product photo from Sephora
1 of 16 · Product · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, texture swatch from Ulta Beauty
2 of 16 · Texture · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, colour swatch from Ulta Beauty
3 of 16 · Swatch · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 4 from Sephora
4 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 5 from Sephora
5 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 6 from Sephora
6 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 7 from Sephora
7 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 8 from Sephora
8 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 9 from Sephora
9 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 10 from Sephora
10 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 11 from Sephora
11 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, image 12 from Sephora
12 of 16 · Shown for Hidden Truth · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hidden Truth, product photo from Ulta Beauty
13 of 16 · Product · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 14 from Ulta Beauty
14 of 16 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 15 from Ulta Beauty
15 of 16 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 16 from Ulta Beauty
16 of 16 · Whole range · Ulta Beauty
All 16 images

Official description

Warm Brown

Standardised colour

Brown · Deep / dark · Warm undertone Details

Matte finish

Best price
$25SephoraSephora

Where to buy Hidden Truth (2 stores)

SephoraSephoraBest price$25
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$25
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Glide-On Waterproof Lip Liner Hidden Truth

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Urban Decay 24/7 Glide-On Waterproof Lip Liner Hidden Truth, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick

    HOT CHOCOLIT

    Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick, shade HOT CHOCOLIT

    • Very close match
    • Colour match · Brown · Deep / dark · Warm

    $27

  2. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Hot Chocolit

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Hot Chocolit

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $27

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Lava Cake

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Lava Cake

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $6

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    N5 - Hot Chocolit

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade N5 - Hot Chocolit

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Deep / dark · Warm

    $27

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    141 Chocolate Lover

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 141 Chocolate Lover

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Deep / dark · Warm

    $16

Lip gloss

  1. NYX Professional Makeup Jelly Job Lip Gloss

    Jellybean

    NYX Professional Makeup Jelly Job Lip Gloss, shade Jellybean

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Deep / dark · Neutral

    $12

  2. Gisou Honey Infused Hydrating Lip Oil

    Milky Mocha

    Gisou Honey Infused Hydrating Lip Oil, shade Milky Mocha

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Deep / dark · Warm

    $28

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Gucci Glow & Care Shine Lipstick

    204 Peggy Taupe

    Gucci Glow & Care Shine Lipstick, shade 204 Peggy Taupe

    • Contrast: rose with brown
    • Combination · Rose · Deep / dark · Warm

    $49

  2. Maybelline SuperStay Ink Crayon Lipstick

    130 Pave The Road

    Maybelline SuperStay Ink Crayon Lipstick, shade 130 Pave The Road

    • Contrast: plum with brown
    • Combination · Plum · Deep / dark · Warm

    $6.99

Lip gloss

  1. MAC Cosmetics Lipglass Air Non-Sticky Lipgloss

    Aesthetic

    MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Aesthetic

    • Contrast: lighter
    • Combination · Brown · Deep / dark · Neutral

    $25

  2. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    Posh

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh

    • Contrast: lighter
    • Combination · Rose · Deep / dark · Warm

    $21

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Lava Cake

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Lava Cake

    • Sheer gloss: adds shine, small colour change
    • Colour match · Brown · Deep / dark · Warm

    $6

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#481b08
L* 16.4 a* 20.2 b* 21.3
Colour family
Brown
from the description (“brown”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Warm
from the description (“warm”)
Colour description
Not listed
not stated
Texture
Matte
the product's attributes
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.