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Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, product photo from Sephora
1 of 14 · Product · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, texture swatch from Ulta Beauty
2 of 14 · Texture · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, colour swatch from Ulta Beauty
3 of 14 · Swatch · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 4 from Sephora
4 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 5 from Sephora
5 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 6 from Sephora
6 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 7 from Sephora
7 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 8 from Sephora
8 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 9 from Sephora
9 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, image 10 from Sephora
10 of 14 · Shown for Hex · Sephora
Urban Decay 24/7 Glide-On Waterproof Lip Liner in Hex, product photo from Ulta Beauty
11 of 14 · Product · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 12 from Ulta Beauty
12 of 14 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 13 from Ulta Beauty
13 of 14 · Whole range · Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Lip Liner, range image 14 from Ulta Beauty
14 of 14 · Whole range · Ulta Beauty
All 14 images

Official description

deep red wine

Standardised colour

Berry · Deep / dark · Cool undertone · wine Details

Matte finish

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$25SephoraSephora

Where to buy Hex (2 stores)

SephoraSephora$25
SephoraView at Sephora
Ulta BeautyUlta Beautyfrom $25 · product price
Ulta BeautyView at Ulta Beauty

Similar to Urban Decay 24/7 Glide-On Waterproof Lip Liner Hex

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Urban Decay 24/7 Glide-On Waterproof Lip Liner Hex, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Juvia's Place The Wines Velvety Matte Lipstick

    Rouge

    Juvia's Place The Wines Velvety Matte Lipstick, shade Rouge

    • Very close match
    • Colour match · Red · Deep / dark · Cool

    $15

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 84 Rose Redux

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $16

Lip gloss

  1. MERIT Shade Slick Hydrating Tinted Lip Oil

    Sangria

    MERIT Shade Slick Hydrating Tinted Lip Oil, shade Sangria

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $24

  2. Dior Addict Lip Glow Balm

    073 Blackberry

    Dior Addict Lip Glow Balm, shade 073 Blackberry

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $42

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Maybelline SuperStay Ink Crayon Lipstick

    Make It Happen

    Maybelline SuperStay Ink Crayon Lipstick, shade Make It Happen

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $6.49

  2. Buxom Full-On Plumping Lip Cream

    Kir Royale

    Buxom Full-On Plumping Lip Cream, shade Kir Royale

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $26

Lip gloss

  1. Kylie Cosmetics Gloss Drip Lip Gloss

    Fall in Love

    Kylie Cosmetics Gloss Drip Lip Gloss, shade Fall in Love

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $21

  2. Tom Ford Soleil Lip Balm for Glowing Hydration

    06 Isle

    Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Deep / dark · Cool

    $45

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Amorous

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Amorous

    • Contrast: pink with berry
    • Combination · Pink · Deep / dark · Cool

    $25

  2. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Captive Audience

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Captive Audience

    • Contrast: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $25

Lip gloss

  1. Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm

    Ube Vanilla

    Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla

    • Contrast: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $16

  2. Buxom Full-On Plumping Lip Polish

    Brandi

    Buxom Full-On Plumping Lip Polish, shade Brandi

    • Contrast: lighter
    • Combination · Plum · Deep / dark · Cool

    $26

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Dior Lip Glow Butter Hydrating Gloss Balm

    109 Goji

    Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji

    • Gloss: opacity not listed
    • Combination · Plum · Deep / dark · Cool

    $42

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#632a29
L* 25.2 a* 25.7 b* 13.2
Colour family
Berry
from the description (“wine”)
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Cool
from the description (“wine”)
Colour description
Wine
from the description (“deep red wine”)
Texture
Matte
the product's attributes
Opacity
Not listed
not stated
Shimmer
Not listed
not stated

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.