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Official description
deep red wine
Standardised colour
Berry · Deep / dark · Cool undertone · wine Details
Matte finish
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Hex (2 stores)
Similar to Urban Decay 24/7 Glide-On Waterproof Lip Liner Hex
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Urban Decay 24/7 Glide-On Waterproof Lip Liner Hex, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Rouge
Juvia's Place The Wines Velvety Matte Lipstick, shade Rouge
- Very close match
- Colour match · Red · Deep / dark · Cool
$15

84 Rose Redux
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 84 Rose Redux
- Close match
- Colour match · Red · Deep / dark · Cool
$16
Lip gloss

Sangria
MERIT Shade Slick Hydrating Tinted Lip Oil, shade Sangria
- Close match
- Colour match · Berry · Deep / dark · Cool
$24

073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Close match
- Colour match · Berry · Deep / dark · Cool
$42
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Make It Happen
Maybelline SuperStay Ink Crayon Lipstick, shade Make It Happen
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$6.49
Kir Royale
Buxom Full-On Plumping Lip Cream, shade Kir Royale
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$26
Lip gloss
Fall in Love
Kylie Cosmetics Gloss Drip Lip Gloss, shade Fall in Love
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$21

06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Slightly lighter, so the liner defines it
- Combination · Berry · Deep / dark · Cool
$45
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Amorous
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Amorous
- Contrast: pink with berry
- Combination · Pink · Deep / dark · Cool
$25
Captive Audience
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Captive Audience
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$25
Lip gloss

Ube Vanilla
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$16
Brandi
Buxom Full-On Plumping Lip Polish, shade Brandi
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$26
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Gloss: opacity not listed
- Combination · Plum · Deep / dark · Cool
$42
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #632a29
- L* 25.2 a* 25.7 b* 13.2
- Colour family
- Berry
- from the description (“wine”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“wine”)
- Colour description
- Wine
- from the description (“deep red wine”)
- Texture
- Matte
- the product's attributes
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (17)
Urban Decay 24/7 Glide-On Waterproof Lip Liner- Luv Ya Backtalkmedium warm mauve
- OG Backtalkmauve nude pink
- Naked 2medium beige-nude
- Manicrosy wine
- Rushpink-mauve w/soft pearl
- Liarmauve-nude
- 1993medium brown
- Jilteddeep fuchsia-pink
- Bad Blooddeep red
- Hexdeep red wine(this shade)
- Conspiracyplum-bronze
- Fatedwarm rose nude
- Naked2medium beige-nude
- Side Questneutral rose nude
- OzoneNo retailer description
- Underratedcool brown
- Hidden TruthWarm Brown