Official description
deep wine red
Standardised colour
Red · Deep / dark · Cool undertone · wine Details
Matte finish · Opaque
Where to buy Rouge (1 store)
Similar to Juvia's Place The Wines Velvety Matte Lipstick Rouge
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Juvia's Place The Wines Velvety Matte Lipstick Rouge, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

104 Black Cherry
Dior Lip Glow Butter Hydrating Gloss Balm, shade 104 Black Cherry
- Close match
- Colour match · Red · Deep / dark · Neutral
$42
Lip liner
Berry Wine
L.A. Girl Perfect Precision Lip Liner Pencil, shade Berry Wine
- Very close match
- Colour match · Berry · Deep / dark · Cool
$4
Hex
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Hex
- Very close match
- Colour match · Berry · Deep / dark · Cool
$25
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Black Berry
Palladio Beauty Retractable Waterproof Lip Liner, shade Black Berry
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$14.99
No Wine-ing
NYX Professional Makeup Line Loud Longwear Lip Liner, shade No Wine-ing
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$8
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

Impulse 130
Hourglass Phantom Volumizing Glossy Lip Balm, shade Impulse 130
- Contrast: lighter
- Combination · Red · Deep / dark · Cool
$38

06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$45
Lip liner

Extra
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Extra
- Contrast: lighter
- Combination · Red · Deep / dark · Neutral
$24
Girl, Bye
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Girl, Bye
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$6
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

104 Black Cherry
Dior Lip Glow Butter Hydrating Gloss Balm, shade 104 Black Cherry
- Gloss: opacity not listed
- Colour match · Red · Deep / dark · Neutral
$42
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #5b2827
- L* 23.3 a* 23.3 b* 11.8
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“wine”)
- Colour description
- Wine
- from the description (“deep wine red”)
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.