Official description
dark red
Standardised colour
Red · Deep / dark · Cool undertone Details
Matte finish · Opaque
Where to buy Rude Girl (1 store)
Similar to Juvia's Place The Wines Velvety Matte Lipstick Rude Girl
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Juvia's Place The Wines Velvety Matte Lipstick Rude Girl, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

104 Black Cherry
Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 104 Black Cherry
- Close match
- Colour match · Red · Deep / dark · Cool
$42

Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Close match
- Colour match · Red · Deep / dark · Cool
$18
Lip liner
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Very close match
- Colour match · Red · Deep / dark · Cool
$12.99
Unlimited Wine
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner, shade Unlimited Wine
- Close match
- Colour match · Berry · Deep / dark · Cool
$6
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$45
27 Cheeky Cherry
Lancôme Juicy Tubes Original Lip Gloss, shade 27 Cheeky Cherry
- Contrast: lighter
- Combination · Red · Deep / dark · Cool
$25
Lip liner
Ruby
Bobbi Brown Lip Liner Pencil, shade Ruby
- Contrast: lighter
- Combination · Red · Deep / dark · Neutral
$35
Brick-o-la
MAC Cosmetics Lip Liner Pencil, shade Brick-o-la
- Contrast: lighter
- Combination · Berry · Medium · Cool
$25
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Rocky Road
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Rocky Road
- Sheer gloss: adds shine, small colour change
- Combination · Berry · Deep / dark · Cool
$6
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #701421
- L* 23.9 a* 39.8 b* 17.4
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the description (“dark”)
- Undertone
- Cool
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.