White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
25 matches
25 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: gel. Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $9 at Ulta Beauty
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyNot compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1.50 moreMatches: Same form: pencilSame tip: pencilSame finish: metallic
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyUlta Beauty$1 less (11%)Matches: Same form: pencilSimilar tipSame finish: metallic
No material differences in the data we have.
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta BeautyCosts $18 moreMatches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Not sold in your colour
Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: matte mauve eyeliner and shimmer pink eyeshadow
Medium confidence· Digital match
Buxom Flip Side Liner & Shadow Duo
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta Beauty
SephoraCosts $17 moreMatches: Same form: pencilSame tip: pencilSame finish: metallic
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: matte cool taupe
Medium confidence· Digital match
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $17 moreMatches: Same form: pencilSame tip: pencilSame finish: metallic
Differences: Different stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Different stated wear times
Retailer shade note: white
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $29 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Shimmer rather than metallicDifferent stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Shimmer rather than metallic · Different stated wear times
Retailer shade note: silver shimmer
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $13 moreMatches: Same form: pencilSame finish: metallicSame waterproof: claimed
Differences: Angled brush rather than pencilDifferent stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Angled brush rather than pencil · Different stated wear times
Retailer shade note: matte white
Medium confidence· Digital match
Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same form: pencilSimilar longevity
Differences: Not sold in your colour
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $42 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Matte rather than metallic
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: Nude
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraUlta Beauty$3.01 less (33%)Matches: Same form: pencilSimilar tipSame waterproof: claimed
Differences: Matte rather than metallic
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.99View at Ulta BeautyUlta BeautyCosts $1.99 moreMatches: Same form: pencilSimilar tipSame longevity: 36-hour wear
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautySephoraCosts $13 moreMatches: Same form: pencilSimilar tipSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: brown
Medium confidence· Digital match
Hourglass 1.5mm Mechanical Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Matte rather than metallic
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Matte rather than metallic
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: metallic frost white
Medium confidence· Digital match
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$23View at Ulta BeautySephoraCosts $17 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$26View at SephoraUlta Beauty$0.51 less (6%)Matches: Same form: pencilSame tip: pencilSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Point Plus Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8.49View at Ulta BeautyUlta Beauty$3 less (33%)Matches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
Maybelline Unstoppable Mechanical Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)$3 less (33%)Matches: Same form: pencilSame tip: pencilSimilar longevity
Differences: Matte rather than metallic
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$2.01 less (22%)Matches: Same form: pencilSimilar longevity
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip, texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same form: pencilSame tip: pencilSimilar longevity
Differences: Not sold in your colourMatte rather than metallic
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: royal electric blue
Medium confidence· Digital match
Juvia's Place Nubian Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $14 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Matte rather than metallicDifferent stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic · Different stated wear times
Retailer shade note: white, matte finish
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $17 moreMatches: Same form: pencilSame waterproof: claimedSame smudge resistance: claimed
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: tip and texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Retailer shade note: Warm champagne shimmer
Medium confidence· Digital match
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyShowing 12 of 24 matches
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Marshmallow, against NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Pure White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner in Marshmallow.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Polished White, against NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Pure White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner in Polished White.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner Marshmallow
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner Polished White
Ulta BeautyYour shade $9 at Ulta Beauty
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
