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Make 'EM Wonder, 24H Soft Matte Foundation 15 Buff dupes and alternatives NYX Professional Makeup

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan1Cruelty-free0Oil-free0With SPF0Mineral2

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6 of 30

Only showing matches without silicones.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium Tan 20 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
15 BuffChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
The match
Smashbox
Medium Tan 20 Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
99
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $26.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Bio Powder Foundation 7W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
15 BuffChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
The match
Well People
7W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$19.60Ulta BeautyUlta Beauty
Costs $4.63 more

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Hydra Nude Foundation

    2W Warm
    Shade match 92
    $60Ulta BeautyUlta Beauty(product price)Costs $45.03 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims 24-hour wear

    Differences: Natural rather than matte finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage

    Retailer shade note: light skin with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 95
    $18.20$26Ulta BeautyUlta BeautyCosts $3.23 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a lightweight feel

    Differences: Natural rather than matte finishLight rather than buildable coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Light rather than buildable coverage

    Medium confidence· Digital match

    View match
  3. #5 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier VII
    Shade match 93
    $68SephoraSephoraCosts $53.03 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: Medium to tan neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Best Skin Ever Liquid Foundation

    24N
    Shade match 92
    $24SephoraSephoraCosts $9.03 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily skin

    Retailer shade note: medium-dark with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 15 Buff (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Looks identical
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 15 Buff. Every attribute compared, with its share of the score.

ComparedYour shade15 BuffClosest shade matchMedium Tan 20 NeutralScore
Shade match55% of overall95
Colour99#d1a17a#d1a078Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Medium Tan 20 Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Well People Bio Powder Foundation in 7W, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 15 Buff. Every attribute compared, with its share of the score.

ComparedYour shade15 BuffClosest overall alternative7WScore
Shade match55% of overall91
Colour97#d1a17a#cda07aLooks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Bio Powder Foundation in 7W.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Light rather than buildable coverage
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Olive rather than neutral undertone

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Medium Tan 20 Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $26.03 more

Your shade $14.97 at Walmart · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Bio Powder Foundation 7W

Best price
$19.60Ulta BeautyUlta Beauty
Costs $4.63 more

Your shade $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.