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Make 'EM Wonder, 24H Soft Matte Foundation 40 Walnut dupes and alternatives NYX Professional Makeup

Rich deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 570

The equivalent shade and the most similar foundation overall.

Your shade
NYX Professional Makeup
40 WalnutChange shade
Depth and undertone: Rich deep · Neutral · neutral pink
Finish and coverage: Matte · Buildable coverage
The match
Youthforia
570
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
78out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
67
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
93
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
Costs $41.17 more

Your shade $6.83 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Nutmeg 9N
    Shade match 88
    $36SephoraSephoraCosts $29.17 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Medium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 40 Walnut (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Very close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Close colour
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Youthforia DATE NIGHT Skin Tint Serum Foundation in 570, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 40 Walnut. Every attribute compared, with its share of the score.

ComparedYour shade40 WalnutClosest match570Score
Shade match55% of overall92
Colour93#49200d#491f11Very close colourColour difference 1.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youthforia DATE NIGHT Skin Tint Serum Foundation in 570.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy 570

Best price
$48Ulta BeautyUlta Beauty
Costs $41.17 more

Your shade $6.83 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.