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Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon dupes and alternatives NYX Professional Makeup

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Dior Forever Skin Glow Foundation 6.5N Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
NYX Professional Makeup
CinnamonChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Dior
6.5N Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Buildable coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $47.40 more

Your shade $12.60 at Walmart

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Wear Blurring Natural Matte Foundation 6N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
NYX Professional Makeup
CinnamonChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
The match
Dior
6N Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $47.40 more

Your shade $12.60 at Walmart

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    tan 10 n
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)Costs $22.40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for normal/oily skin

    Retailer shade note: tan to deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Youngblood

    Loose Mineral Foundation

    Sable
    Shade match 93
    $50Ulta BeautyUlta Beauty(product price)Costs $37.40 more

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Not marketed for combination/normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/normal/oily skin

    Retailer shade note: dark shade, neutral undertone

    Low confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5W Eclair
    Shade match 89
    $54Ulta BeautyUlta Beauty(product price)Costs $41.40 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR122
    Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $56.40 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: medium-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  5. #7 · Dior

    Forever Skin Wear Blurring Natural Matte Foundation

    6W Warm
    Shade match 90
    $60SephoraSephoraCosts $47.40 more

    Matches: Near-identical swatch colourSame matte finishSame buildable coverage

    Differences: Slightly warmer undertoneNot marketed for normal skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Not marketed for normal skin

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 34
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $34.30 more

    Matches: Very close colourSame matte finishSame buildable coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Forever Skin Glow Foundation

    6N Neutral
    Shade match 97
    $60SephoraSephoraCosts $47.40 more

    Matches: Near-identical swatch colourSame neutral undertoneSame buildable coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Cinnamon (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Amande

    NARS Soft Matte Complete Concealer, shade Amande

    • Looks identical
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Looks identical
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Very close colour
    • Deep tan · Cool undertone

    $38

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Glow Foundation in 6.5N Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeCinnamonClosest shade match6.5N NeutralScore
Shade match55% of overall97
Colour96#ac6c44#a86a45Looks identicalColour difference 1.3 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 6.5N Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same buildable coverage
  • Claims 24-hour wear

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 6N Neutral, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeCinnamonClosest overall alternative6N NeutralScore
Shade match55% of overall96
Colour95#ac6c44#a86944Looks identicalColour difference 1.5 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, normal, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 6N Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same buildable coverage
  • Claims a blurring effect
  • Claims 24-hour wear

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Dior Forever Skin Glow Foundation 6.5N Neutral

Best price
$60SephoraSephora
Costs $47.40 more

Your shade $12.60 at Walmart

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Wear Blurring Natural Matte Foundation 6N Neutral

Best price
$60SephoraSephora
Costs $47.40 more

Your shade $12.60 at Walmart

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.