Make 'EM Wonder, 24H Soft Matte Foundation Fair dupes and alternatives NYX Professional Makeup
4.5 (15,723)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation Fair (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 102, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair. Every attribute compared, with its share of the score.
ComparedYour shadeFairClosest shade match102How they compareScore
Shade match55% of overall99
Colour60%99#edb596#ebb496Looks identicalColour difference 0.4 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Overall match 78/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
R.E.M. Beauty Sweetener Foundation in light 6 n, against NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in Fair. Every attribute compared, with its share of the score.
ComparedYour shadeFairClosest overall alternativelight 6 nHow they compareScore
Shade match55% of overall96
Colour60%94#edb596#eab899Very close colourColour difference 1.6 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.7
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity30%—not comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type100%33Combination, normal, oilyCombinationBoth marketed for combination skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$2 less (13%)
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