Blue · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
26 matches
26 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyNot compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $19 moreMatches: Same form: pencilSame texture: creamySame finish: metallic
Differences: Not sold in your colour
Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: matte black shadow and matte black eyeliner
Medium confidence· Digital match
Buxom Flip Side Liner & Shadow Duo
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta Beauty
SephoraCosts $18 moreMatches: Same form: pencilSimilar tipSame finish: metallic
No material differences in the data we have.
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: metallic midtone blue
Medium confidence· Digital match
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$2 less (25%)Matches: Same form: pencilSame tip: retractable pencilSame texture: creamy
Differences: Matte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephoraCosts $15 moreMatches: Same form: pencilSimilar tipSame texture: creamy
Differences: Matte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: green, metallic finish
Medium confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyUlta BeautyCosts $3.99 moreMatches: Same form: pencilSimilar tipSame texture: creamy
Differences: Matte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $15 moreMatches: Same form: pencilSimilar tipSame texture: creamy
Differences: Not sold in your colourMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: black
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephoraCosts $26 moreMatches: Same form: pencilSame texture: creamySimilar longevity
Differences: Not sold in your colourMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Retailer shade note: rich black
Medium confidence· Digital match
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same form: pencilSame tip: retractable pencilSame texture: creamy
Differences: Not sold in your colourMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Never Fail Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)Costs $18 moreMatches: Same form: pencilSimilar tipSame finish: metallic
Differences: Gel rather than creamy
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Same form: pencilSimilar tipSame finish: metallic
Differences: Gel rather than creamy
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Medium confidence· Digital match
Maybelline Tattoo Studio Sharpenable Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)$2 less (25%)Matches: Same form: pencilSimilar tipSame texture: creamy
Differences: Matte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Same form: pencilSimilar tipSame texture: creamy
Differences: Matte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: metallic olive
Medium confidence· Digital match
Lancôme Le Stylo Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $30 moreMatches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Not sold in your colourGel rather than creamyShimmer rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Shimmer rather than metallic
Retailer shade note: deep black matte
Medium confidence· Digital match
Valentino Colorgraph Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $21 moreMatches: Same form: pencilSame longevity: long-wearing
No material differences in the data we have.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Clinique Quickliner For Eyes Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $18 moreMatches: Same form: pencilSame tip: retractable pencilSame smudge resistance: claimed
Differences: Liquid rather than creamyMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Liquid rather than creamy · Matte rather than metallic
Retailer shade note: deep matte navy
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$2.01 less (25%)Matches: Same form: pencilSame tip: retractable pencilSame smudge resistance: claimed
Differences: Gel rather than creamyMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.99View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same form: pencilSame finish: metallicSame smudge resistance: claimed
Differences: Angled brush rather than retractable pencilGel rather than creamy
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Angled brush rather than retractable pencil · Gel rather than creamy
Retailer shade note: metallic ocean blue with sparkling reflects
Medium confidence· Digital match
Anastasia Beverly Hills Dramaline Longwear Waterproof Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyUlta Beauty(product price)$2 less (25%)Matches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Gel rather than creamyMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautySephoraCosts $43 moreMatches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Retailer shade note: Black
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraUlta BeautyCosts $10 moreMatches: Same form: pencilSimilar tipSame smudge resistance: claimed
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty$2.51 less (31%)Matches: Same form: pencilSame tip: retractable pencilSimilar longevity
Differences: Gel rather than creamyMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$5.49View at Ulta BeautyUlta Beauty$1.01 less (13%)Matches: Same form: pencilSame longevity: long-wearing
Differences: Not sold in your colourLiquid rather than creamyMatte rather than metallic
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than creamy · Matte rather than metallic
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta BeautyCosts $3.99 moreMatches: Same form: pencilSame tip: retractable pencilSame longevity: long-wearing
Differences: Not sold in your colourGel rather than creamyMatte rather than metallic
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy · Matte rather than metallic
Medium confidence· Digital match
Maybelline Eyestudio Master Precise Skinny Gel Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephoraCosts $18 moreMatches: Same form: pencilSame smudge resistance: claimedSimilar longevity
Differences: Matte rather than metallic
Not compared: tip, texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Matte rather than metallic
Retailer shade note: Matte indigo blue
Medium confidence· Digital match
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyShowing 12 of 24 matches
Ulta Beauty Collection Gel Eyeliner Pencil in Peacock, against NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil in Aquamarine Dream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Gel Eyeliner Pencil in Peacock.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Turquoise Storm, against NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil in Aquamarine Dream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Turquoise Storm.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Gel Eyeliner Pencil Peacock
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Turquoise Storm
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
