Pink · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip liner overall.
Ulta BeautyYour shade $6 at Ulta Beauty
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautySame priceMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Does not claim hydration
Very close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim hydration
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta Beauty
Walgreens$6.49View at WalgreensUlta BeautyCosts $19 moreMatches: Same cool undertoneClaims comfort
Differences: 8-hour wear rather than long-wearing (longevity)Does not claim hydration
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautySame priceMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Berry rather than pinkDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than pink · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyWalgreens$6.49View at Walgreens
WalmartCosts $4.99 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Purple rather than pinkDoes not claim hydration
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than pink · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Walmart$10.99View at WalmartUlta Beauty(product price)Same priceMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDoes not claim hydration
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim hydration
Retailer shade note: fuschia
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $2.49 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Plum rather than pinkDoes not claim hydration
Close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Plum rather than pink · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$8.49View at Ulta Beauty
CVS$9.59View at CVSWalgreens$9.99View at WalgreensUlta BeautyCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperBerry rather than pink
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than pink
Retailer shade note: dark wine
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyUlta Beauty$1 less (17%)Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: deep fuchsia-pink
High confidence· Digital match
Urban Decay 24/7 Glide-On Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourLighter
Visibly different colour
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: blue-toned bright pink pearl
High confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: raspberry pink
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta Beauty
SephoraCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighterBerry rather than pink
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than pink · Does not claim hydration
Retailer shade note: rich wine bordeaux
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterPlum rather than pink
Visibly different colour
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than pink
Retailer shade note: medium cool plum
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $28 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourBerry rather than pink
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink
Retailer shade note: deep wine
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperBerry rather than pink
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than pink · Does not claim hydration
Retailer shade note: berry
Medium confidence· Digital match
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $18 moreMatches: Same cool undertoneClaims waterproofClaims comfort
Differences: Noticeably different swatch colourRed rather than pink8-hour wear rather than long-wearing (longevity)
Slight colour difference · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than pink · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: ruby
Medium confidence· Digital match
Buxom Power Line Plumping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyCVSCosts $3.59 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourPurple rather than pinkDoes not claim hydration
Slight colour difference
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than pink · Does not claim hydration
Medium confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
SephoraCosts $10 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourBerry rather than pink
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink
Retailer shade note: soft matte berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at Sephora
TargetCosts $2.49 moreMatches: Same longevity: long-wearingClaims comfort
Differences: Does not claim hydration
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim hydration
Low confidence· Digital match
Milani Understatement Lip Liner
Every store that sells this shade · prices as last checked
Target$8.49View at TargetUlta BeautyCosts $3.49 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourLighterRose rather than pink
Slight colour difference · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than pink · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep berry rose
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterCream rather than pencil (format and precision)
Visibly different colour · Satin · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cream rather than pencil (format and precision)
Retailer shade note: blue pink
High confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourBerry rather than pink
Visibly different colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink
Retailer shade note: rich berry
Medium confidence· Digital match
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)Costs $22 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colour6-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · 6-hour wear rather than long-wearing (longevity)
Retailer shade note: natural rose pink
Medium confidence· Digital match
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$1 less (17%)Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourPlum rather than pinkDoes not claim hydration
Visibly different colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than pink · Does not claim hydration
Medium confidence· Digital match
e.l.f. Cosmetics Love Triangle Lip Filler Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$5View at Ulta BeautyTarget$5View at TargetCVS$1.01 less (17%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Visibly different colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
CVS$4.99View at CVSWalmart$7.39View at WalmartUlta Beauty(product price)Costs $3.99 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighterDoes not claim hydration
Visibly different colour
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim hydration
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourBerry rather than pink
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than pink
Retailer shade note: soft matte brown berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautyCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperPlum rather than pink
Visibly different colour · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than pink · Does not claim hydration
Retailer shade note: burgundy
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyTargetCosts $2.49 moreMatches: Same longevity: long-wearingClaims comfort
Differences: Rose rather than pinkDoes not claim hydration
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Rose rather than pink · Does not claim hydration
Low confidence· Digital match
Milani Understatement Lip Liner
Every store that sells this shade · prices as last checked
Target$8.49View at TargetShowing 12 of 29 matches
Milani Color Statement Lip Liner in Fuchsia, against NYX Professional Makeup Slim Lip Pencil Lip Liner in Bloom. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Color Statement Lip Liner in Fuchsia.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $6 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
