Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $6 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Cream Glide Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $2 · product priceView at Ulta Beauty
Walgreens$2View at Walgreens
Walmart$2View at WalmartThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Ulta BeautyYour shade $6 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Berry rather than plum
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Berry rather than plum
Retailer shade note: dark wine
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beauty$14View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperDoes not claim hydration
Slight colour difference · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim hydration
Retailer shade note: burgundy
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta Beauty
SephoraCosts $28 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourLighterBerry rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: deep wine
Medium confidence· Digital match
Westman Atelier Lip Shape Defining Lip Liner
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: LighterBerry rather than plum
Close colour · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Berry rather than plum
Retailer shade note: rich berry
Medium confidence· Digital match
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E
Every store that sells this shade · prices as last checked
Sephora$25View at Sephora
CVSCosts $5.99 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: DeeperDoes not claim hydration
Close colour · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Deeper · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
CVS$11.99View at CVS
Target$11.99View at TargetSephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeperCream rather than pencil (format and precision)
Slight colour difference · Satin · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Cream rather than pencil (format and precision)
Retailer shade note: blackened plum
High confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourLighterBerry rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: soft matte berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourDoes not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim hydration
Retailer shade note: Deep Burgundy (Not suitable for use on eyes)
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautyCosts $8.99 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colour
Visibly different colour
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourBerry rather than plum
Visibly different colour
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum
Retailer shade note: deep cool berry
Medium confidence· Digital match
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$29View at Ulta BeautySephoraCosts $14 moreMatches: Same cool undertoneSame format and precision: pencilClaims comfort
Differences: LighterNot listed rather than long-wearing (longevity)
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Not listed rather than long-wearing (longevity)
Retailer shade note: Blackened Plum
Medium confidence· Digital match
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraUlta Beauty(product price)Same priceMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colour
Visibly different colour
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour
Retailer shade note: burgundy
High confidence· Digital match
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner
Every store that sells this shade · prices as last checked
Walgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyUlta BeautyCosts $3.49 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim hydration
Slight colour difference · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool-toned burgundy
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta BeautyCosts $19 moreMatches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Noticeably different swatch colourBerry rather than plum8-hour wear rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: cool brown berry
Medium confidence· Digital match
Lancôme Lip Idôle Lip Shaper
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $18 moreMatches: Same cool undertoneSame format and precision: pencilClaims comfort
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)
Slight colour difference · Satin · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)
Retailer shade note: rich black plum
Medium confidence· Digital match
MERIT Signature Lip Sheer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $6 moreMatches: Same longevity: long-wearingClaims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertoneDoes not claim hydration
Slight colour difference · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lingerie Lip Liner Stain
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourPink rather than plum
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum
Retailer shade note: raspberry pink
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $19 moreMatches: Claims comfort
Differences: Noticeably different swatch colourNeutral rather than cool undertone8-hour wear rather than long-wearing (longevity)
Slight colour difference
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Clinique Quickliner For Lips Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $16 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Does not claim hydration
Retailer shade note: deep berry
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: Plum
Medium confidence· Digital match
Sacheu Peel Off Lip Liner STAY-N
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta BeautyCosts $3.49 moreMatches: Same cool undertoneSame format and precision: pencil
Differences: Noticeably different swatch colourDeeperNot listed rather than long-wearing (longevity)
Slight colour difference · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Not listed rather than long-wearing (longevity) · Does not claim hydration
Retailer shade note: deep reddened plum
Medium confidence· Digital match
L'Oréal Paris Colour Riche Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneClaims smudge and transferClaims waterproof
Differences: Noticeably different swatch colourBerry rather than plum9-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · 9-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty(product price)$2.01 less (34%)Matches: Same cool undertoneClaims waterproofSame format and precision: pencil
Differences: Noticeably different swatch colourLighter8-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $3.99 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colourBrown rather than plum
Slight colour difference · Matte
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum
Retailer shade note: plum brown
High confidence· Digital match
Rare Beauty Kind Words Matte Lip Liner
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty$18View at Ulta BeautyUlta BeautyCosts $0.49 moreMatches: Same cool undertoneSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterPink rather than plum
Visibly different colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · Does not claim hydration
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourLighterBerry rather than plum
Visibly different colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: soft matte brown berry
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Noticeably different swatch colour
Visibly different colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour
Retailer shade note: deep plum
Medium confidence· Digital match
m.ph by Mary Phillips The Overliner Lip Liner Pencil
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta BeautyCosts $8.99 moreMatches: Same cool undertoneSame longevity: long-wearingClaims waterproof
Differences: Noticeably different swatch colourDeeper
Visibly different colour
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Medium confidence· Digital match
Palladio Beauty Retractable Waterproof Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$14.99View at Ulta BeautyShowing 12 of 28 matches
e.l.f. Cosmetics Cream Glide Lip Liner in Plum & Get It, against NYX Professional Makeup Slim Lip Pencil Lip Liner in Prune. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Cream Glide Lip Liner in Plum & Get It.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Girl, Bye, against NYX Professional Makeup Slim Lip Pencil Lip Liner in Prune. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Girl, Bye.
Weighted ingredient similarity 2%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Cream Glide Lip Liner Plum & Get It
Ulta BeautyYour shade $6 at Ulta Beauty · product price; shade not separately priced
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil Girl, Bye
Ulta BeautyYour shade $6 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
