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Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil The OG Brew dupes and alternatives NYX Professional Makeup

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Urban Decay 24/7 Glide-On Waterproof Lip Liner Conspiracy

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Urban Decay
Conspiracy
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte
Shade match
95out of 100
Colour
93
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $19 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Westman Atelier Lip Shape Defining Lip Liner Mink

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

The match
Westman Atelier
Mink
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
94out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Best price
$34SephoraSephora
Costs $28 more

Your shade $6 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Cinnamon
    Shade match 80
    $22SephoraSephoraCosts $16 more

    Matches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: deep mauve-toned brown

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 92
    $29SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame finish: matte

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: True Chesnut

    Medium confidence· Digital match

    View match
  3. #5 · Sacheu

    Peel Off Lip Liner STAY-N

    Double Shot
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame longevity: long-wearingClaims hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  4. #6 · Versed

    Lip Frame Defining Lip Liner

    Saddle
    Shade match 78
    $12.99Ulta BeautyUlta BeautyCosts $6.99 more

    Matches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: Cool Deep Brown

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Raisin
    Shade match 76
    $22SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    Differences: Rose rather than brown

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than brown

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    608 Limitless Brown
    Shade match 83
    $26SephoraSephoraCosts $20 more

    Matches: Same neutral undertoneSame finish: matteSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: Rich Chocolate Brown

    Medium confidence· Digital match

    View match
  7. #9 · Palladio Beauty

    Lip Liner Classic Pencil

    Suede
    Shade match 80
    $9.99Ulta BeautyUlta BeautyCosts $3.99 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Plumping Lip Liner

    Toffee
    Shade match 94
    $19Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame neutral undertoneClaims smudge and transfer

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Sculpting Peptide Lip Liner with Brush Tip

    Chocolate Chip
    Shade match 89
    $13Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame longevity: long-wearingClaims waterproof

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Precision Pout Lip Liner

    Cocoa
    Shade match 89
    $19Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Very close colour · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  11. Shade match 75
    $21SephoraSephoraCosts $15 more

    Matches: Same longevity: long-wearingClaims comfort

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nutmeg
    Shade match 79
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same longevity: long-wearingSame format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: medium-deep skin tone with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · Lancôme

    Lip Idôle Lip Shaper

    62 Morning Espresso
    Shade match 90
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Very close colourSame neutral undertoneClaims waterproof

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    50

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: neutral chocolate brown

    Medium confidence· Digital match

    View match
  14. Shade match 70
    $22SephoraSephoraCosts $16 more

    Matches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil

    Differences: LighterWarm rather than neutral undertone

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  15. Shade match 84
    $25SephoraSephoraCosts $19 more

    Matches: Very close colourSame finish: matteSame longevity: long-wearing

    Differences: Cool rather than neutral undertoneNude rather than brown

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    63
    Comfort & suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than brown

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  16. #18 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Power Move
    Shade match 77
    $4Ulta BeautyUlta Beauty(product price)$2 less (33%)

    Matches: Same neutral undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Lighter

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Mahogany
    Shade match 77
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same longevity: long-wearingSame format and precision: pencilClaims hydration

    Differences: Cool rather than neutral undertone

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone

    Retailer shade note: plum-brown

    Medium confidence· Digital match

    View match
  18. #20 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Chestnut
    Shade match 90
    $30Ulta BeautyUlta BeautyCosts $24 more

    Matches: Same neutral undertoneClaims smudge and transferSame format and precision: pencil

    Differences: 24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep, rich brown with a neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Extra Thigh
    Shade match 82
    $24SephoraSephoraCosts $18 more

    Matches: Same finish: matteClaims smudge and transferClaims waterproof

    Differences: Cool rather than neutral undertone8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    61
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Brown
    Shade match 74
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same longevity: long-wearingSame format and precision: pencilClaims hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  21. #23 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Naked
    Shade match 83
    $14.99Ulta BeautyUlta BeautyCosts $8.99 more

    Matches: Same longevity: long-wearingClaims waterproofClaims hydration

    Differences: Warm rather than neutral undertone

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than neutral undertone

    Medium confidence· Digital match

    View match
  22. Shade match 80
    $24SephoraSephoraCosts $18 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims smudge and transfer

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Dash Of Cocoa
    Shade match 82
    $10Ulta BeautyUlta BeautyCosts $4 more

    Opaque

    Differences: Warm rather than neutral undertone10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than neutral undertone · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  24. #26 · Smashbox

    Studio Extreme Longwear Lip Liner

    Deep Walnut
    Shade match 88
    $25Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same neutral undertoneClaims smudge and transferClaims waterproof

    Differences: 16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    61
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: neutral deep brown

    Medium confidence· Digital match

    View match
  25. #27 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Syringe Sienna
    Shade match 81
    $10Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same neutral undertone

    Differences: 10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  26. #28 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Sand
    Shade match 81
    $14.99Ulta BeautyUlta BeautyCosts $8.99 more

    Matches: Same neutral undertoneSame longevity: long-wearingClaims waterproof

    Differences: Nude rather than brown

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than brown

    Medium confidence· Digital match

    View match
  27. #29 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    610 Versatile Chestnut
    Shade match 73
    $26SephoraSephoraCosts $20 more

    Matches: Same finish: matteSame longevity: long-wearingClaims smudge and transfer

    Differences: LighterWarm rather than neutral undertone

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    78
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone

    Retailer shade note: Warm Chocolate Brown

    Medium confidence· Digital match

    View match
  28. Shade match 72
    $29Ulta BeautyUlta BeautyCosts $23 more

    Matches: Same longevity: long-wearingClaims hydration

    Differences: Cool rather than neutral undertoneBerry rather than brown

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · Berry rather than brown

    Retailer shade note: deep cool berry

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Urban Decay 24/7 Glide-On Waterproof Lip Liner in Conspiracy, against NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in The OG Brew. Every attribute compared, with its share of the score.

ComparedYour shadeThe OG BrewClosest shade matchConspiracyScore
Shade match60% of overall95
Colour93#683b35#643930Very close colourColour difference 1.8 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay 24/7 Glide-On Waterproof Lip Liner in Conspiracy.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Claims smudge and transfer
  • Claims waterproof
  • Same format and precision: pencil
  • Claims hydration

Different

  • 16-hour wear longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionbrownplum-bronze
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Westman Atelier Lip Shape Defining Lip Liner in Mink, against NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in The OG Brew. Every attribute compared, with its share of the score.

ComparedYour shadeThe OG BrewClosest overall alternativeMinkScore
Shade match60% of overall95
Colour92#683b35#6b3b31Very close colourColour difference 2.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.5 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 2 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 94/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Lip Shape Defining Lip Liner in Mink.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same finish: matte
  • Same longevity: long-wearing
  • Same format and precision: pencil
  • Claims comfort
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionbrownespresso
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Urban Decay 24/7 Glide-On Waterproof Lip Liner Conspiracy

Best price
$25SephoraSephora
Costs $19 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Westman Atelier Lip Shape Defining Lip Liner Mink

Best price
$34SephoraSephora
Costs $28 more

Your shade $6 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.