Plum · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
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Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $6 at Ulta Beauty
PÜR Silky Pout Creamy Lip Chubby Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyThe most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
SephoraYour shade $6 at Ulta Beauty
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $0.49 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Nude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: Brown rather than plum
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: chocolatey brown
Medium confidence· Digital match
Juvia's Place Luxe Lip Liners
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephoraCosts $16 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: LighterPurple rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Lighter · Purple rather than plum
Retailer shade note: rosy lilac
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSame finish: matteSame longevity: long-wearing
Differences: Warm rather than cool undertoneRose rather than plum
Very close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum
Retailer shade note: spiced warm rose
Medium confidence· Digital match
Milk Makeup Line + Fill Lip Liner and Allover Lip Color
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautySephoraCosts $10 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Mauve rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: soft matte pink mauve
Medium confidence· Digital match
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta BeautySame priceMatches: Very close colourSame cool undertoneSame longevity: long-wearing
Differences: Mauve rather than plum
Very close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum
Medium confidence· Digital match
L.A. Girl Long-Lasting Shockwave Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Nude rather than plumCream rather than pencil (format and precision)
Close colour · Matte · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than plum · Cream rather than pencil (format and precision)
Retailer shade note: deep tone beige
Medium confidence· Digital match
MAC Cosmetics Lipglazer Glossy Liner
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$2.01 less (34%)Matches: Same cool undertoneSame finish: matteClaims waterproof
Differences: Nude rather than plum8-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than plum · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: nude
Medium confidence· Digital match
Essence 8H Matte Comfort Lipliner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beautyfrom $3.99 · product priceView at Ulta Beauty
CVS$4.99View at CVS
Walmart$7.19View at WalmartUlta BeautyCosts $0.49 moreMatches: Same finish: matteSame longevity: long-wearing
Differences: Neutral rather than cool undertoneNude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than plum
Medium confidence· Digital match
Milani Color Statement Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.49View at Ulta BeautySephoraCosts $16 moreMatches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertoneBrown rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: golden brown
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Neutral rather than cool undertoneRed rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Red rather than plum
Retailer shade note: bright neutral red
Medium confidence· Digital match
Makeup By Mario Ultra Suede Sculpting Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Nude rather than plum
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta Beauty
Walgreens$6.49View at WalgreensSephoraCosts $15 moreMatches: Same longevity: long-wearingClaims comfort
Differences: Warm rather than cool undertoneBrown rather than plum
Close colour · Satin · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: warm cinnamon
Medium confidence· Digital match
Lawless Forget The Filler Definer Lip Liner
Every store that sells this shade · prices as last checked
Sephora$21View at SephoraUlta Beauty(product price)Same priceMatches: Same longevity: long-wearingSame format and precision: pencilClaims hydration
Differences: Neutral rather than cool undertoneBrown rather than plum
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Brown rather than plum
Retailer shade note: natural brown with slight pink tones
Medium confidence· Digital match
NYX Professional Makeup Slim Lip Pencil Lip Liner
Every store that sells this shade · prices as last checked
SephoraCosts $23 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Nude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: Mid-tone Pink Beige
Medium confidence· Digital match
Hourglass Shape and Sculpt Lip Liner
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraUlta Beauty$29View at Ulta BeautySephoraCosts $16 moreMatches: Same finish: matteSame longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertonePeach rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Peach rather than plum
Retailer shade note: deep warm peach
Medium confidence· Digital match
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty(product price)Costs $3.99 moreMatches: Same longevity: long-wearingSame format and precision: pencil
Differences: Warm rather than cool undertoneRose rather than plum
Close colour
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum
Medium confidence· Digital match
Palladio Beauty Lip Liner Classic Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9.99 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Pink rather than plum
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: cool pink
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $19 moreMatches: Near-identical swatch colourSame finish: matteClaims smudge and transfer
Differences: Warm rather than cool undertoneBrown rather than plum12-hour wear rather than long-wearing (longevity)
Looks identical · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than cool undertone · Brown rather than plum · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: brick brown
Medium confidence· Digital match
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty(product price)$2 less (33%)Matches: Same longevity: long-wearingSame format and precision: pencilClaims comfort
Differences: Neutral rather than cool undertonePink rather than plum
Close colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than plum
Retailer shade note: natural rose pink
Medium confidence· Digital match
L.A. Girl Perfect Precision Lip Liner Pencil
Every store that sells this shade · prices as last checked
CVS$3.49View at CVSUlta Beautyfrom $4 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame cool undertoneClaims smudge and transfer
Differences: Nude rather than plum8-hour wear rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum · 8-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Dior Rouge Dior Contour Lip Liner
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraUlta Beauty$35View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Very close colourSame cool undertoneSame format and precision: pencil
Differences: Nude rather than plumNot listed rather than long-wearing (longevity)
Very close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Nude rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: pink nude
Medium confidence· Digital match
R.E.M. Beauty At The Borderline Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $20 moreMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: LighterNude rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Nude rather than plum
Retailer shade note: Cool Pink Nude
Medium confidence· Digital match
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $17 moreMatches: Very close colourSame finish: matteClaims smudge and transfer
Differences: Warm rather than cool undertonePink rather than plum9-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum · 9-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta BeautySame priceMatches: Same cool undertoneSame finish: matteSame longevity: long-wearing
Differences: Nude rather than plum
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Nude rather than plum
Medium confidence· Digital match
L.A. Girl Ultimate Lip Intense Stay Auto Lipliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyWalgreens$6.49View at WalgreensSephoraCosts $18 moreMatches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer
Differences: Mauve rather than plum
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Mauve rather than plum
Retailer shade note: cool rosy mauve
Medium confidence· Digital match
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $18 moreMatches: Same finish: matteClaims smudge and transferClaims waterproof
Differences: Neutral rather than cool undertoneRose rather than plum8-hour wear rather than long-wearing (longevity)
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · 8-hour wear rather than long-wearing (longevity)
Retailer shade note: dusty rose
Medium confidence· Digital match
Fenty Beauty Trace'd Out Pencil Lip Liner
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$24View at Ulta BeautyUlta BeautyCosts $22 moreMatches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil
Differences: DeeperNude rather than plum
Slight colour difference · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Nude rather than plum
Retailer shade note: soft rosy nude
Medium confidence· Digital match
PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneClaims smudge and transferSame format and precision: pencil
Differences: Brown rather than plumNot listed rather than long-wearing (longevity)
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
Tarte Maracuja Juicy Lip Liner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beautyfrom $23 · product priceView at Ulta BeautyShowing 12 of 29 matches
PÜR Silky Pout Creamy Lip Chubby Pencil in Sugar Plum, against NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Whipped Caviar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR Silky Pout Creamy Lip Chubby Pencil in Sugar Plum.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
Milk Makeup Line + Fill Lip Liner and Allover Lip Color in Muse, against NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in Whipped Caviar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Line + Fill Lip Liner and Allover Lip Color in Muse.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
PÜR Silky Pout Creamy Lip Chubby Pencil Sugar Plum
Ulta BeautyYour shade $6 at Ulta Beauty
Milk Makeup Line + Fill Lip Liner and Allover Lip Color Muse
SephoraYour shade $6 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
