Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $48 at Sephora · lowest price $12.97 at Walmart
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $48 at Sephora · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$6 less (13%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$44.11 less (92%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$2 less (4%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: medium skin with neutral/rosy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyTarget$18 less (38%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Buildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$18 less (38%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium skin with neutral yellow undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $21 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claimNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$8 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: medium skin with neutral peach undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: tan skin with warm golden undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$9 less (19%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finishNo blurring effect claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed · Not marketed for normal/combination skin · Contains listed fragrance
Retailer shade note: medium to tan complexion with warm golden undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneMatte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Contains drying alcohol
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonWalmart$38.71 less (81%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$10 less (21%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: warm peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame natural finishClaims not settling into lines
Differences: Slightly deeperSlightly cooler undertoneLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyTarget$33.41 less (70%)Matches: Both claim a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Colour not compared · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$9 less (19%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $4 moreMatches: Very close colourSame medium coverageClaims transfer resistance
Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin
Retailer shade note: medium with cool rosy-peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $7 moreMatches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Slightly deeperSlightly cooler undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: M3.25 - medium with cool undertones, and a rosy tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyWalmart$36.03 less (75%)Matches: Very close colourBoth claim long-wearing
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$32 less (67%)Matches: Near-identical swatch colour
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: pale with warm undertone
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty$16View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Ogee Multi-Use Sculpted Foundation and Concealer Stick Ginkgo 5.00 N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Vanilla
$12
Medium Beige
$8
Buff Beige
$12.99
250
$30
Toffee
N12
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light Medium, against Ogee Multi-Use Sculpted Foundation and Concealer Stick in Ginkgo 5.00 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Light Medium.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige, against Ogee Multi-Use Sculpted Foundation and Concealer Stick in Ginkgo 5.00 N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige.
1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.
CoverGirl Simply Ageless Skin Perfector Essence Foundation Light Medium
Ulta BeautyYour shade $48 at Sephora · lowest price $12.97 at Walmart
Tarte Timeless Hydrating Foundation 27B Light-Medium Beige
Ulta BeautyYour shade $48 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
