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Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 45 G dupes and alternatives ONE/SIZE

Very deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 150 Kano

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
92
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: LORAC PRO Soft Focus Longwear Foundation 24

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
68
Match price
$38Ulta BeautyUlta Beauty
Costs $20.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    200 Kenya
    Shade match 91
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: for deep dark skin w/ a warm golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    320 Zaria
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Retailer shade note: w/ warm slightly red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    220 Dakar
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Retailer shade note: for deep dark skin w/ warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Lumi-Matte Foundation

    370
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$2 less (11%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    57N Deep
    Shade match 79
    $24SephoraSephoraCosts $6.01 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for sensitive skin

    Retailer shade note: deep, neutral undertone

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $48Ulta BeautyUlta BeautyCosts $30.01 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: Deep - Neutral with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    205 Tanzania
    Shade match 77
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for deep dark skin w/ a cool undertone

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW50
    Shade match 88
    $39SephoraSephoraCosts $21.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: very deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 81
    $58Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Same full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    210 Togo
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)Costs $6.01 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed

    Retailer shade note: for deep dark skin w/ a cool olive undertone

    Medium confidence· Digital match

    View match
  11. #13 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Royal Bonbon
    Shade match 82
    $3.89$5.99Ulta BeautyUlta Beauty$14.10 less (78%)

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  12. #14 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 84
    $39SephoraSephoraCosts $21.01 more

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $58Ulta BeautyUlta Beauty(product price)Costs $40.01 more

    Matches: Same full coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    90
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: dark neutral with rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Natural Radiant Longwear Foundation

    Zambie - Dark 5
    Shade match 91
    $55SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: D5 - deep with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 79
    $3.89$5.99Ulta BeautyUlta Beauty$14.10 less (78%)

    Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    68

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 74
    $11.97WalmartWalmart$6.02 less (33%)

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 45 G (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

  2. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

  3. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Close colour
    • Deep · Warm undertone

    $36

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Close colour
    • Very deep · Warm · golden undertone

    $38

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Close colour
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 150 Kano, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 45 G. Every attribute compared, with its share of the score.

ComparedYour shadeDark Deep 45 GClosest shade match150 KanoScore
Shade match55% of overall94
Colour92#813e21#8a4023Very close colourColour difference 2.0 (0 is identical)
Depth95Very deepDeepCloseDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 150 Kano.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

LORAC PRO Soft Focus Longwear Foundation in 24, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 45 G. Every attribute compared, with its share of the score.

ComparedYour shadeDark Deep 45 GClosest overall alternative24Score
Shade match55% of overall87
Colour80#813e21#773f1cClose colourColour difference 3.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 91/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LORAC PRO Soft Focus Longwear Foundation in 24.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 150 Kano

Match price
$24Ulta BeautyUlta Beauty
Costs $6.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

LORAC PRO Soft Focus Longwear Foundation 24

Match price
$38Ulta BeautyUlta Beauty
Costs $20.01 more

Your shade $17.99 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.