Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
11 of 32 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $17.99 at Sephora
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$3.40 less (19%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $27.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $21.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNot marketed for sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $21.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $21.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $24.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: Medium with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $45.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than matte finishNo blurring effect claimed
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $45.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Luminous rather than matte finishNo blurring effect claimed
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · No blurring effect claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyTarget$3.40 less (19%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $24.01 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneRadiant rather than matte finishNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No blurring effect claimed
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 65 R (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Apricot 5.5
$39
Medium Tan 3.5C
$31
38N medium-tan neutral
$32
2R28
$35
Warm Beige
$36
350C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 37N Medium-Tan Neutral, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 65 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 37N Medium-Tan Neutral.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $17.99 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
