Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
6 of 30 matches
Only showing matches with buildable coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Buildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21.51 moreMatches: Same matte finishBoth claim a blurring effectClaims not settling into lines
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim
Retailer shade note: for extra deep neutral skin with a subtle red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sUlta Beauty(product price)Costs $17.01 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Slightly lighterBuildable rather than full coverageNo long-wear claim
Close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep with cool red undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $17.01 moreMatches: Same cool undertoneSame matte finishBoth claim a blurring effect
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: deep to rich with cool undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta BeautyCosts $3.01 moreMatches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetThe closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Dark Deep 55 R (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Anise 11.5
$39
25C
$30
4R76
$35
Spiced Rum
$36
065 Coffee
$10.99
60N mahogany
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 36, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Dark Deep 55 R. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 36.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $17.99 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora