Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 10 N dupes and alternatives ONE/SIZE
4.0 (751)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
73
Wear & performance
60
Skin suitability
0
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
100
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
Matches: Same neutral undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
75
Finish & visual result
58
Wear & performance
100
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Not marketed for sensitive skin
The closest shade to ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation Medium 10 N (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Timeless Hydrating Foundation in 22N Light Neutral, against ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation in Medium 10 N. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 10 NClosest match22N Light NeutralHow they compareScore
Shade match55% of overall97
Colour60%95#f4c6a2#f7caa3Looks identicalColour difference 1.4 (0 is identical)
Depth15%97FairFairSameDepth difference: 1.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared73
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $40.01 more
Target
