Deep tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $17.99 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
TargetYour shade $17.99 at Ulta Beauty
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at Target
CVS$11.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$2.17 less (12%)Matches: Very close colour
Differences: Contains drying alcohol
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beauty(product price)Costs $4.01 moreMatches: Very close colour
No material differences in the data we have.
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Low confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty$11 less (61%)Matches: Very close colour
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta Beauty
SephoraCosts $42.01 moreMatches: Very close colourClaims 12-hour wearClaims transfer resistance
No material differences in the data we have.
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium deep, neutral
Low confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $21.01 moreMatches: Very close colourClaims a blurring effectClaims a lightweight feel
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Low confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)Costs $63.01 moreRadiant · Full coverage
Differences: Contains listed fragrance
Close colour · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Low confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty$3.04 less (17%)Matches: Adds SPF 15
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty$3.04 less (17%)Matches: Very close colourClaims a blurring effectClaims a lightweight feel
No material differences in the data we have.
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: light with cool undertones
Low confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Target$11.99View at TargetUlta Beauty$14.95View at Ulta BeautyUlta Beauty$3 less (17%)Close colour
No material differences in the data we have.
Close colour
Ingredients (not scored): no ingredient list for one product
Low confidence· Digital match
Palladio Beauty Powder Finish Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)Costs $4.01 moreNatural · Buildable coverage
No material differences in the data we have.
Close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Low confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyWalgreens$22View at WalgreensUlta Beauty(product price)Costs $32.01 moreMatches: Near-identical swatch colourClaims a lightweight feel
Differences: Not marketed for dry skin
Looks identical · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: dark shade, neutral undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $50.01 moreMatches: Very close colourClaims a skin-like finish
Differences: Contains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Tan to deep golden undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)Costs $51.01 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Contains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: intense deep shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (22%)Matches: Very close colourClaims a skin-like finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $51.01 moreMatches: Claims long-wearing
Differences: Contains listed fragrance
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Low confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$3.49 less (19%)Matches: Very close colourClaims a blurring effectClaims long-wearing
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreRadiant · Light coverage
Differences: Contains drying alcohol
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartWalmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensUlta Beauty(product price)Costs $3 moreRadiant · Light coverage
Differences: Contains drying alcohol
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSSephoraCosts $51.01 moreMatches: Very close colourClaims 24-hour wearClaims transfer resistance
Differences: Not marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium deep with cool undertones
Low confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$8.99 less (50%)Matches: Very close colourClaims long-wearing
Differences: Not marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry skin · Contains listed fragrance
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSSephoraCosts $6.01 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Contains drying alcohol
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: deep skin with olive undertones
Low confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraWalmart$3.21 less (18%)Natural · Medium coverage
Differences: Slightly lighterContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty(product price)$2.99 less (17%)Matches: Very close colourClaims a skin-like finishClaims a lightweight feel
Differences: Contains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: Tan-dark skin tone, warm olive undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $51.01 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Contains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium-deep shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $34.01 moreMatches: Very close colourClaims a blurring effectClaims 16-hour wear
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $30.01 moreMatches: Very close colourClaims a blurring effectClaims 24-hour wear
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, neutral pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $16.01 moreMatches: Claims not settling into linesClaims a lightweight feelAdds SPF 15
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: dark brown skin w/golden undertones
Low confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourClaims 16-hour wearClaims a lightweight feel
Differences: Not marketed for dry skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: Deep Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 28 matches
The closest shade to Palladio Beauty Wet & Dry Powder Foundation Rich Mocha (Deep tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Rich Chocolate
$8
32 Medium Golden
$32
Golden Caramel
$12.99
WN 124 Sienna
$22
480
$30
Deep Golden
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 015, against Palladio Beauty Wet & Dry Powder Foundation in Rich Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Blur Out Skin Tint Stick in 015.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
CoverGirl Clean Fresh Skin Milk Foundation in 620 Deep, against Palladio Beauty Wet & Dry Powder Foundation in Rich Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Clean Fresh Skin Milk Foundation in 620 Deep.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Blur Out Skin Tint Stick 015
Ulta BeautyYour shade $17.99 at Ulta Beauty · product price; shade not separately priced · lowest price $16.97 at Walmart
CoverGirl Clean Fresh Skin Milk Foundation 620 Deep
TargetYour shade $17.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
