Contour it Long-lasting Lip Liner 90% Dark dupes and alternatives point of view.
4.2 (261)·Nude · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than cool undertone· Rose rather than nude· Long-wearing rather than not listed (longevity)
Score details
Shade match
82
Finish & visual result
78
Wear & performance
40
Comfort & suitability
100
Very close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than nude · Long-wearing rather than not listed (longevity) · Does not claim smudge and transfer
m.ph by Mary Phillips The Overliner Lip Liner Pencil in Cowgirl, against point of view. Contour it Long-lasting Lip Liner in 90% Dark. Every attribute compared, with its share of the score.
ComparedYour shade90% DarkClosest matchCowgirlHow they compareScore
Shade match60% of overall95
Colour60%93#ab7673#b07a79Very close colourColour difference 1.8 (0 is identical)
Depth20%96Deep / darkLightCloseDepth difference 2.4 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family10%100NudeNudeSameSame colour family
Finish & visual result10% of overall100
Finish100%100MatteMatteSameSame matte finish
Wear & performance25% of overall · 2 of 4 compared70
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Smudge and transfer30%100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Format and precision20%—not comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
Ulta Beauty
