Beautler.Your beauty butler

Natural Glow Hydrating Foundation #200 - Light Neutral dupes and alternatives Poom

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Infallible Cushion Foundation 100 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
L'Oréal Paris
100 Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$26.01 less (57%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NO 4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Poom
#200 - Light NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
The match
Kryolan Professional Makeup
NO 4
Depth and undertone: Fair · Olive
Finish and coverage: Natural · Light coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NY 4
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)Costs $5.50 more

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: Yellow

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2NEUTRAL
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)$21 less (46%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Yepoda

    The Dewy Day

    2N
    Shade match 95
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than light coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · Not marketed for combination/oily skin

    Retailer shade note: Light shade with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    21N IVORY
    Shade match 93
    $25Ulta BeautyUlta Beauty(product price)$21 less (46%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperFull rather than light coverageContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Super Stay Lumi-Matte Foundation

    125
    Shade match 97
    $15.99Ulta BeautyUlta Beauty(product price)$30.01 less (65%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimedContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Contains drying alcohol

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 97
    $40SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  7. #9 · Tower 28 Beauty

    SunnyDays Skin Tint

    15 Melrose
    Shade match 87
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Warm
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Cushion Foundation

    120 Warm
    Shade match 87
    $19.99Ulta BeautyUlta Beauty(product price)$26.01 less (57%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than light coverage

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  11. #13 · Tower 28 Beauty

    SunnyDays Skin Tint

    18 Montana
    Shade match 86
    $32SephoraSephora$14 less (30%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNot marketed for combination/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Not marketed for combination/oily skin

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  13. #15 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1WARM
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)$21 less (46%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    88
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Not marketed for sensitive skin

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Sand 124
    Shade match 90
    $11.99Ulta BeautyUlta Beauty(product price)$34.01 less (74%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Jane Iredale

    Beyond Matte Liquid Foundation

    M1
    Shade match 96
    $54Ulta BeautyUlta BeautyCosts $8 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  16. Shade match 95
    $69SephoraSephoraCosts $23 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than light coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    65
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 96
    $56Ulta BeautyUlta BeautyCosts $10 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than light coverage

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than light coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)$6.50 less (14%)

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Slightly warmer undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: fair skin w/ golden undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $30Ulta BeautyUlta Beauty$16 less (35%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight-medium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Radiant · Light-medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light-medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair light with peach undertones

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Matte + Poreless Foundation

    Classic Ivory 120
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$34.01 less (74%)

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 96
    $59Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $40SephoraSephora$6 less (13%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W2 Warm Light
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$32.01 less (70%)

    Matches: Very close colourBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    75
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than light coverage · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #26 · Haleys Beauty

    Re-form Luminous Skin Foundation

    3.25 Light/Medium - Neutral
    Shade match 97
    $39Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 3.25 Light/Medium - Neutral

    Medium confidence· Digital match

    View match
  25. #27 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 98
    $49SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    42
    Wear & performance
    54
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Poom Natural Glow Hydrating Foundation #200 - Light Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    4 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 4 Fair

    • Looks identical
    • Fair · Neutral undertone

    $36

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    230

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 230

    • Very close colour
    • Very fair · Neutral undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Porcelain

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Porcelain

    • Very close colour
    • Very fair · Neutral undertone

    $36

  4. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 2

    • Very close colour
    • Fair · Neutral undertone

    $22

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4.5 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $36

  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Looks identical
    • Fair · Warm · peach undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Cushion Foundation in 100 Neutral, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest shade match100 NeutralScore
Shade match55% of overall98
Colour97#f9cfa7#fad0abLooks identicalColour difference 1.0 (0 is identical)
Depth99FairVery fairCloseDepth difference: 0.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 100 Neutral.

Same or better

  • $26.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NO 4, against Poom Natural Glow Hydrating Foundation in #200 - Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade#200 - Light NeutralClosest overall alternativeNO 4Score
Shade match55% of overall90
Colour96#f9cfa7#f5cfa7Looks identicalColour difference 1.3 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NO 4.

Same or better

  • Near-identical swatch colour
  • Same light coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Olive rather than neutral undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Where to buy

Closest shade match

L'Oréal Paris Infallible Cushion Foundation 100 Neutral

Match price
$19.99Ulta BeautyUlta Beauty
$26.01 less (57%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NO 4

Match price
$51.50Ulta BeautyUlta Beauty
Costs $5.50 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.