Natural Glow Hydrating Foundation #400 - Tan Neutral dupes and alternatives Poom
4.7 (61)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than light coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden-neutral undertone
Matches: Near-identical swatch colour· Claims a blurring effect· Claims long-wearing
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than light coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden undertone
Matches: Very close colour· Claims a blurring effect· Claims long-wearing
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Buildable rather than light coverage
Score details
Shade match
88
Finish & visual result
58
Wear & performance
60
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Buildable rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with neutral-olive undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Radiant rather than matte finish· Medium rather than light coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
The closest shade to Poom Natural Glow Hydrating Foundation #400 - Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#400 - Tan NeutralClosest shade matchTanHow they compareScore
Shade match55% of overall97
Colour60%96#da9459#d49258Looks identicalColour difference 1.3 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.7
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Complexion Crush Foundation in Tan Peach, against Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral. Every attribute compared, with its share of the score.
ComparedYour shade#400 - Tan NeutralClosest overall alternativeTan PeachHow they compareScore
Shade match55% of overall83
Colour60%87#da9459#d29464Very close colourColour difference 2.7 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $4 more
