Black · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
9 matches
9 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: liquid. Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $21 at Ulta Beauty
ILIA Clean Line Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$29View at Sephora
Ulta Beauty$29View at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $21 at Ulta Beauty
KVD Beauty Ink Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyNot compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$19.01 less (91%)Matches: Same form: felt tip penSame tip: felt tipSame finish: matte
No material differences in the data we have.
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
Essence Eyeliner Pen Waterproof
Every store that sells this shade · prices as last checked
Ulta Beauty$1.99View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same form: felt tip penSame tip: felt tipSame finish: matte
Differences: Different stated wear times
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Different stated wear times
Medium confidence· Digital match
Lancôme Idôle Ultra-Precise Felt Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Similar formSame finish: matteSame waterproof: claimed
Differences: Brush tip rather than felt tip
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip
Medium confidence· Digital match
IT Cosmetics Superhero Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$6 less (29%)Matches: Similar formSame waterproof: claimedSame smudge resistance: claimed
Differences: Brush tip rather than felt tipSatin rather than matte
Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip · Satin rather than matte
Medium confidence· Digital match
Sephora Collection 12H Intense Ink Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Sephora$15View at SephoraUlta Beauty$9.01 less (43%)Matches: Similar formSame finish: matteSame waterproof: claimed
Differences: Brush tip rather than felt tipDifferent stated wear times
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip · Different stated wear times
Medium confidence· Digital match
Maybelline Tattoo Studio Ink Pen Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Similar formSame finish: matteSame smudge resistance: claimed
Differences: Brush tip rather than felt tipDifferent stated wear times
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip · Different stated wear times
Retailer shade note: black
Medium confidence· Digital match
MAC Cosmetics Brushstroke 24-Hour Liquid Eyeliner Pen
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephoraCosts $15 moreMatches: Same form: felt tip penSame tip: felt tipSame smudge resistance: claimed
Differences: Metallic rather than matte
Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Retailer shade note: black
Medium confidence· Digital match
Lancôme ARTLINER Precision Felt-Tip Liquid Eyeliner
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$10.01 less (48%)Matches: Similar formSame finish: matte
Differences: Brush tip rather than felt tipDifferent stated wear times
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Brush tip rather than felt tip · Different stated wear times
Medium confidence· Digital match
Maybelline Hyper Easy Brush Tip Liquid Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyILIA Clean Line Liquid Liner in Midnight Express, against R.E.M. Beauty At The Borderline Eyeliner Marker in midnight black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Clean Line Liquid Liner in Midnight Express.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
KVD Beauty Ink Liner in Trooper Black, against R.E.M. Beauty At The Borderline Eyeliner Marker in midnight black. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Ink Liner in Trooper Black.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
ILIA Clean Line Liquid Liner Midnight Express
SephoraYour shade $21 at Ulta Beauty
KVD Beauty Ink Liner Trooper Black
Ulta BeautyYour shade $21 at Ulta Beauty
35 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
