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Fresh Touch 24H Radiant Foundation 40W dupes and alternatives Rabanne

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 10P Laguna

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rabanne
40WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Medium coverage
The match
Tower 28 Beauty
10P Laguna
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 20 Light Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Rabanne
40WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Radiant · Medium coverage
The match
Well People
20 Light Medium Warm
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
76
Wear (Wear & performance)
80
Skin (Skin suitability)
80
Best price
$21Ulta BeautyUlta Beauty
$21 less (50%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for dry/normal skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: medium with warm-golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 96
    $12.59$17.99Ulta BeautyUlta Beauty$29.41 less (70%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 98
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  4. #6 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    11W La Jolla
    Shade match 96
    $36SephoraSephora$6 less (14%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Medium Warm

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    200 Neutral
    Shade match 89
    $16.99Ulta BeautyUlta Beauty$25.01 less (60%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey
    Shade match 95
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: for medium to light tan skin with peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW4
    Shade match 95
    $49SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium warm 4

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC18
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: beige with neutral undertone with light skin

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: medium shade, golden undertone

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Light Reflecting Foundation

    Córdoba
    Shade match 89
    $55SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M3.75 - medium to medium-deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Neutral
    Shade match 86
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    87
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    8 Neutral
    Shade match 84
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    87
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Natural Radiant Longwear Foundation

    Barcelona - Medium 4
    Shade match 95
    $55SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneBoth claim 16-hour wear

    Differences: Natural rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $81Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  17. Shade match 95
    $69Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    57
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: intense medium shade, golden undertone

    Medium confidence· Digital match

    View match
  18. #20 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 94
    $18.20$26Ulta BeautyUlta Beauty$23.80 less (57%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Natural rather than radiant finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Neutral
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    69
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    4-5 Medium
    Shade match 95
    $20.99Ulta BeautyUlta Beauty(product price)$21.01 less (50%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  22. #24 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    Y 26
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  24. Shade match 87
    $63Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourClaims transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than radiant finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  25. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $27 more

    Matches: Very close colourSame radiant finish

    Differences: Olive rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: dark-medium, olive undertone

    Medium confidence· Digital match

    View match
  26. #28 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$12 less (29%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo fragrance listed

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    2-3 Light
    Shade match 93
    $20.99Ulta BeautyUlta Beauty$21.01 less (50%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Slightly lighterLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  28. Shade match 93
    $22Ulta BeautyUlta Beauty(product price)$20 less (48%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Rabanne Fresh Touch 24H Radiant Foundation 40W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Looks identical
    • Light medium · Warm · golden undertone

    $35

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    415 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 415 Bisque W

    • Very close colour
    • Light medium · Warm · golden undertone

    $32

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Very close colour
    • Light medium · Warm undertone

    $38

  4. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $31

  6. Tarte Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 36S medium-tan sand

    • Close colour
    • Light medium · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 10P Laguna, against Rabanne Fresh Touch 24H Radiant Foundation in 40W. Every attribute compared, with its share of the score.

ComparedYour shade40WClosest shade match10P LagunaScore
Shade match55% of overall99
Colour98#d5ad82#d8af83Looks identicalColour difference 0.7 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared87
Longevity8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 10P Laguna.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Both claim 16-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 20 Light Medium Warm, against Rabanne Fresh Touch 24H Radiant Foundation in 40W. Every attribute compared, with its share of the score.

ComparedYour shade40WClosest overall alternative20 Light Medium WarmScore
Shade match55% of overall97
Colour96#d5ad82#d8b188Looks identicalColour difference 1.2 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 2.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 20 Light Medium Warm.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 10P Laguna

Best price
$36SephoraSephora
$6 less (14%)

Your shade $42 at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 20 Light Medium Warm

Best price
$21Ulta BeautyUlta Beauty
$21 less (50%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.