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Brow Harmony Flexible Lifting Eyebrow Gel Soft Blonde dupes and alternatives Rare Beauty

Brown · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel Haze

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Rare Beauty
Soft BlondeChange shade
Type and hold: Tinted · Strong hold
Finish and wear: Natural · Waterproof
The match
Milk Makeup
Haze
Type and hold: Tinted
Finish and wear: —

Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
94out of 100
Colour
90
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $3 more

Your shade $21 at Sephora

SephoraView at Sephora

Closest overall alternative: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 1

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Rare Beauty
Soft BlondeChange shade
Type and hold: Tinted · Strong hold
Finish and wear: Natural · Waterproof
The match
Benefit Cosmetics
1
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
82out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
89
Finish (Finish & application)
100
Best price
$28SephoraSephora
Costs $7 more

Your shade $21 at Sephora

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $26SephoraSephoraCosts $5 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 73
    $16SephoraSephora$5 less (24%)

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    73
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Brow Tint Gel

    Light
    Shade match 74
    $12Ulta BeautyUlta Beauty$9 less (43%)

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    76

    Not compared: fibres and hold. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Retailer shade note: light blonde to brown with cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Blonde
    Shade match 64
    $26SephoraSephoraCosts $5 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    100

    Not compared: fibres and hold. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: for blonde hair with warm/gold undertones

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Caramel
    Shade match 80
    $22SephoraSephoraCosts $1 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    Differences: Spoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    80
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Spoolie rather than brush

    Retailer shade note: warm golden light brown

    Medium confidence· Digital match

    View match
  6. #8 · Revlon

    PhotoReady Lifting Brow Gel

    802 Soft Taupe
    Shade match 27
    $12.99Ulta BeautyUlta Beauty$8.01 less (38%)

    Matches: Same form: gelSame texture: gelSame hold: strong

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    100
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Light Brunette
    Shade match 78
    $18.99Ulta BeautyUlta Beauty$2.01 less (10%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    78
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  8. #10 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 58
    $24SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gelSame finish: natural

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    58
    Finish & application
    100

    Not compared: fibres, hold and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  9. #11 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Haze
    Shade match 74
    $24SephoraSephoraCosts $3 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: warm blonde

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Ash Blond
    Shade match 76
    $13Ulta BeautyUlta Beauty$8 less (38%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade matchSpoolie rather than brush

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    40

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  11. #13 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Taupe
    Shade match 70
    $10Ulta BeautyUlta Beauty$11 less (52%)

    Matches: Same form: gel

    Differences: Glue rather than gelExtra strong rather than strongFrom the shade match

    Score details
    Type & formula
    78
    Hold
    65
    Colour
    70
    Finish & application
    40

    Not compared: fibres and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · Extra strong rather than strong · From the shade match · Spoolie rather than brush

    Retailer shade note: taupe blonde

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    Make Me Brow Eyebrow Gel Mascara

    Browny Brows 02
    Shade match 58
    $1.99$3.99Ulta BeautyUlta Beauty$19.01 less (91%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    58
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  13. Shade match 73
    $13.99Ulta BeautyUlta Beauty$7.01 less (33%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    73
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Pro Whipped Brow Mousse

    Fling
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    73
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Retailer shade note: light taupe ash blonde

    Medium confidence· Digital match

    View match
  15. #17 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Medium
    Shade match 43
    $20Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    43
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  16. #18 · Milani

    Stay Put Tinted Brow Mousse

    Soft Brown
    Shade match 59
    $7.49$14.99Ulta BeautyUlta Beauty$13.51 less (64%)

    Matches: Same form: gel

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    59
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Wow Brow Gel

    Taupe
    Shade match 35
    $6Ulta BeautyUlta Beauty$15 less (71%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    35
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  18. Shade match 54
    $11.99Ulta BeautyUlta Beauty$9.01 less (43%)

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    54
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  19. #21 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 31
    $29SephoraSephoraCosts $8 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    31
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Blonde
    Shade match 36
    $12Ulta BeautyUlta Beauty$9 less (43%)

    Matches: Same form: gelSame applicator: brush

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    36
    Finish & application
    100

    Not compared: fibres, hold and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  21. #23 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 27
    $12.99Ulta BeautyUlta Beauty$8.01 less (38%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    27
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  22. #24 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta Beauty$11.51 less (55%)

    Matches: Same form: gel

    Differences: Glue rather than gelSpoolie rather than brush

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour and finish. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · Spoolie rather than brush

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Express Brow Fast Sculpt Mascara

    Blonde
    Shade match 23
    $10.99Ulta BeautyUlta Beauty$10.01 less (48%)

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    23
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $5 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel in Haze, against Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BlondeClosest shade matchHazeScore
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableStrongNot listedNot comparableHold not listed for one product
Colour30% of overall94
Shade colour94MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNaturalNot listedNot comparableFinish not listed for one product
Applicatornot comparableBrushNot listedNot comparableApplicator not listed for one product
Overall match 78/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel in Haze.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for either
  • Hold: not listed for one
  • Finish: not listed for one
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 1, against Rare Beauty Brow Harmony Flexible Lifting Eyebrow Gel in Soft Blonde. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BlondeClosest overall alternative1Score
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableNot listedNot listedNot comparableNeither product lists fibres
Hold30% of overall—
Holdnot comparableStrongNot listedNot comparableHold not listed for one product
Colour30% of overall89
Shade colour89MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall100
Finishnot comparableNaturalNot listedNot comparableFinish not listed for one product
Applicator100BrushBrushSameSame applicator
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 1.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured
  • Same applicator: brush

Not compared

  • Fibres: not listed for either
  • Hold: not listed for one
  • Finish: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

Milk Makeup KUSH High Roll Defining Tubing Eyebrow Gel Haze

Best price
$24SephoraSephora
Costs $3 more

Your shade $21 at Sephora

SephoraView at Sephora

Closest overall alternative

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 1

Best price
$28SephoraSephora
Costs $7 more

Your shade $21 at Sephora

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.