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Liquid Touch Brightening Concealer 100W dupes and alternatives Rare Beauty

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free4Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, with a radiant finish.

  • 7 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 2.3

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
100WChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Kosas
Tone 2.3
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
75
Shade match
78out of 100
Colour
82
Depth
88
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$17SephoraSephora
$7 less (29%)

Your shade $24 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 74
    $32SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame radiant finishSame medium coverage

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $32SephoraSephoraCosts $8 more

    Matches: Same radiant finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 69
    $32SephoraSephoraCosts $8 more

    Matches: Similar undertone (neutral vs warm)Same radiant finishSame medium coverage

    Differences: Slightly deeperNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light medium with neutral yellow undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 100W (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. about-face THE PERFORMER Skin-Focused Foundation

    F1WARM

    about-face THE PERFORMER Skin-Focused Foundation, shade F1WARM

    • Looks identical
    • Very fair · Warm · yellow undertone

    $25

  2. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    13W Fair Ivory

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 13W Fair Ivory

    • Looks identical
    • Very fair · Warm undertone

    $32

  3. Tower 28 Beauty SunnyDays Skin Tint

    10 Larchmont

    Tower 28 Beauty SunnyDays Skin Tint, shade 10 Larchmont

    • Looks identical
    • Very fair · Warm · yellow undertone

    $32

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2P Catalina

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2P Catalina

    • Very close colour
    • Very fair · Warm · peach undertone

    $36

  5. Kryolan Professional Makeup Natural Fluid Foundation

    NY 2

    Kryolan Professional Makeup Natural Fluid Foundation, shade NY 2

    • Very close colour
    • Very fair · Warm · yellow undertone

    $51.50

  6. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 27S Light-Medium Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.3, against Rare Beauty Liquid Touch Brightening Concealer in 100W. Every attribute compared, with its share of the score.

ComparedYour shade100WClosest matchTone 2.3Score
Shade match55% of overall78
Colour82#f7e3cc#e6d6c1Close colourColour difference 3.4 (0 is identical)
Depth88Very fairVery fairSameDepth difference: 5.2
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 78/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 2.3.

Same or better

  • $7 less
  • Same radiant finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than warm undertone
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy Tone 2.3

Best price
$17SephoraSephora
$7 less (29%)

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.