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Liquid Touch Brightening Concealer 100W dupes and alternatives Rare Beauty

Very fair · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, vegan.

  • 7 matches have no coverage listed and are not shown.
  • 25 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer 02 Fair Golden

The equivalent shade and the most similar concealer overall.

Your shade
Rare Beauty
100WChange shade
Depth and undertone: Very fair · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Haus Labs
02 Fair Golden
Depth and undertone: Fair · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
64
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Shade match
72out of 100
Colour
68
Depth
75
Undertone
80
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $8 more

Your shade $24 at Sephora

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 100W (Very fair · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. about-face THE PERFORMER Skin-Focused Foundation

    F1WARM

    about-face THE PERFORMER Skin-Focused Foundation, shade F1WARM

    • Looks identical
    • Very fair · Warm · yellow undertone

    $25

  2. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    13W Fair Ivory

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 13W Fair Ivory

    • Looks identical
    • Very fair · Warm undertone

    $32

  3. Tower 28 Beauty SunnyDays Skin Tint

    10 Larchmont

    Tower 28 Beauty SunnyDays Skin Tint, shade 10 Larchmont

    • Looks identical
    • Very fair · Warm · yellow undertone

    $32

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2P Catalina

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2P Catalina

    • Very close colour
    • Very fair · Warm · peach undertone

    $36

  5. Kryolan Professional Makeup Natural Fluid Foundation

    NY 2

    Kryolan Professional Makeup Natural Fluid Foundation, shade NY 2

    • Very close colour
    • Very fair · Warm · yellow undertone

    $51.50

  6. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    27S Light-Medium Sand

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 27S Light-Medium Sand

    • Very close colour
    • Very fair · Warm · golden undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 02 Fair Golden, against Rare Beauty Liquid Touch Brightening Concealer in 100W. Every attribute compared, with its share of the score.

ComparedYour shade100WClosest match02 Fair GoldenScore
Shade match55% of overall72
Colour68#f7e3cc#e6cdb5Slight colour differenceColour difference 5.2 (0 is identical)
Depth75Very fairFairSome differenceDepth difference: 8.8
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone80Warm · goldenOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, oilyBoth marketed for oily/​dry/​normal skin
Overall match 72/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer in 02 Fair Golden.

Same or better

  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Olive rather than warm undertone
  • Natural finish instead of radiant
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 02 Fair Golden

Best price
$32SephoraSephora
Costs $8 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.