Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty
Deep tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 11.75
The equivalent shade: scored on colour, depth and undertone only.

490CChange shade

- Shade match
- 40out of 100
- Colour
- 72
- Depth
- 95
- Undertone
- 100
Your shade $24 at Sephora
Where to buy 11.75
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer
Every store that sells this shade · prices as last checked
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
Looking for a foundation in your shade?
The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
57N Rich Neutral
Tarte Face Tape Full Coverage Foundation, shade 57N Rich Neutral
- Close colour
- Deep · Cool undertone
$42
45N Tan Neutral
5N Tiramisu
Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 5N Tiramisu
- Very close colour
- Deep tan · Neutral undertone
$54
Espresso
Pixi On-the-Glow BASE Foundation Moisture Stick, shade Espresso
- Close colour
- Deep · Neutral · neutral pink undertone
$22
5C1 Sepia
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5C1 Sepia
- Close colour
- Deep tan · Cool undertone
$54
38 Deep Tan Cool
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11.75, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11.75.
Same or better
- Same cool undertone
- Same radiant finish
- Same medium coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Both claim long-wearing
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Retailer describes it as deep, yours as medium tan
- Does not claim not settling into lines
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Where to buy 11.75
Your shade $24 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.