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Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with medium coverage, without dimethicone.

  • 7 matches have no coverage listed and are not shown.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 11.75

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
490CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
Armani Beauty
11.75
Depth and undertone: Deep tan · Cool · pink
Finish and coverage: Radiant · Medium coverage
Shade match
40out of 100
Colour
72
Depth
95
Undertone
100
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tanWhy it matches
Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    57N Rich Neutral

    Tarte Face Tape Full Coverage Foundation, shade 57N Rich Neutral

    • Close colour
    • Deep · Cool undertone

    $42

  2. Tarte Maracuja Juicy Glow Tint

    45N Tan Neutral

    Tarte Maracuja Juicy Glow Tint, shade 45N Tan Neutral

    • Close colour
    • Deep tan · Cool undertone

    $42

  3. Laura Mercier Real Flawless Feather Matte Powder Foundation

    5N Tiramisu

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 5N Tiramisu

    • Very close colour
    • Deep tan · Neutral undertone

    $54

  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Espresso

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Espresso

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $22

  5. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    5C1 Sepia

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5C1 Sepia

    • Close colour
    • Deep tan · Cool undertone

    $54

  6. Well People Skinforia Serum Foundation

    38 Deep Tan Cool

    Well People Skinforia Serum Foundation, shade 38 Deep Tan Cool

    • Close colour
    • Deep · Cool undertone

    $21

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11.75, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.

ComparedYour shade490CClosest shade match11.75Score
Shade match55% of overall40
Colour72#a25d46#9b6852Close colourColour difference 4.7 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 2.8
Retailer descriptionMedium tanDeepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 60/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 11.75.

Same or better

  • Same cool undertone
  • Same radiant finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Retailer describes it as deep, yours as medium tan
  • Does not claim not settling into lines

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low

Where to buy 11.75

Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.