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Liquid Touch Brightening Concealer 490C dupes and alternatives Rare Beauty

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish.

  • 7 matches have no coverage listed and are not shown.

Closest shade match: NARS Radiant Creamy Concealer Café

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Rare Beauty
490CChange shade
Depth and undertone: Deep tan · Cool
Finish and coverage: Radiant · Medium coverage
The match
NARS
Café
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
69out of 100
Colour
66
Depth
88
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    11.75
    Shade match 40
    $42SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame radiant finishSame medium coverage

    Differences: Described as deep, yours as medium tanDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Described as deep, yours as medium tan · Does not claim not settling into lines

    Retailer shade note: deep, pink

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Looking for a foundation in your shade?

The closest shade to Rare Beauty Liquid Touch Brightening Concealer 490C (Deep tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Tarte Face Tape Full Coverage Foundation

    57N Rich Neutral

    Tarte Face Tape Full Coverage Foundation, shade 57N Rich Neutral

    • Close colour
    • Deep · Cool undertone

    $42

    SephoraView at Sephora
  2. Tarte Maracuja Juicy Glow Tint

    45N Tan Neutral

    Tarte Maracuja Juicy Glow Tint, shade 45N Tan Neutral

    • Close colour
    • Deep tan · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Feather Matte Powder Foundation

    5N Tiramisu

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 5N Tiramisu

    • Very close colour
    • Deep tan · Neutral undertone

    $54

    Ulta BeautyView at Ulta Beauty
  4. Pixi On-the-Glow BASE Foundation Moisture Stick

    Espresso

    Pixi On-the-Glow BASE Foundation Moisture Stick, shade Espresso

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $22

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    5C1 Sepia

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 5C1 Sepia

    • Close colour
    • Deep tan · Cool undertone

    $54

    SephoraView at Sephora
  6. Well People Skinforia Serum Foundation

    38 Deep Tan Cool

    Well People Skinforia Serum Foundation, shade 38 Deep Tan Cool

    • Close colour
    • Deep · Cool undertone

    $21

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Radiant Creamy Concealer in Café, against Rare Beauty Liquid Touch Brightening Concealer in 490C. Every attribute compared, with its share of the score.

ComparedYour shade490CClosest shade matchCaféScore
Shade match55% of overall69
Colour66#a25d46#a06c55Slight colour differenceColour difference 5.5 (0 is identical)
Depth88Deep tanDeep tanSameDepth difference: 5.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Oily, dry, combination, normalNormal, dry, combinationBoth marketed for dry/​combination/​normal skin
Overall match 71/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Radiant Creamy Concealer in Café.

Same or better

  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Café

Best price
$36SephoraSephora
Costs $12 more

Your shade $24 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.